CINCINNATI--(BUSINESS WIRE)--With summer in full swing, it’s time to get out of the house and in to the action! Tampax Pearl Active and pro-surfer Bethany Hamilton are joining forces to shine a spotlight on awesomely active girls – those who have the confidence to get off the sideline and into the game. The Awesomely Active Girls Challenge is designed to celebrate and reward girls who share pictures of moments when they have been awesomely active. In addition to being featured on the Tampax Facebook page, girls have the opportunity to win a great prize, which includes a chance for their photo to appear in Tampax Pearl Active advertising.
“Between surfing, traveling and now planning a wedding, I’m excited for an awesomely active summer and want girls to join me in showing off their active moments too,” says Bethany Hamilton. “I am happy to be partnering with Tampax Pearl Active because they offer high performance protection for high performance girls just like me who would never think of letting their periods keep them from hanging ten or biking hard. This contest is all about cheering on each other and celebrating those active moments when all eyes are on them.”
For one month, from June 21 until July 21, girls can enter the Awesomely Active Girls Challenge by submitting a photo of them taking on their favorite activity with 140 character caption on Facebook.com/Tampax. Beginning July 29 and through October 6 the community can place votes for their favorite moment. Each week, a winner will be selected and highlighted as the “Awesomely Active Girl of the Week,” not only receiving the spotlight but also $500, a year’s supply of Tampax Pearl Active and additional product to share with their closest friends or teammates.
“The Tampax brand strives to help girls and women live life without limits, especially in their most active moments” said Lindsay Gilbert, Tampax Marketing Manager. “Tampax is thrilled to partner with Bethany, the ultimate awesomely active girl, to help us celebrate all girls and their active moments – from surfing to hiking to yoga, we want to see how girls are getting in on the action no matter what time of the month it is.”
In fact, Tampax Pearl Active will be supporting thousands of girls in their active moments at the 11th Annual Solstice in Times Square yoga event in New York City. On June 21, active girls can challenge themselves to master expert poses or visit the Tampax Pearl Active booth for some active fun with their friends. Bethany Hamilton will also stop by to talk about her active moments. Girls onsite and at home can stay looped in on the activities by using and following the hashtag #AwesomelyActive.
This spring, Procter & Gamble’s (P&G) leading feminine protection brand Tampax introduced Tampax Pearl Active and, for the first time ever, Tampax Pearl Liners. The latest innovation from the Tampax family, Tampax Pearl Liners, are so thin that girls will be able to forget it and go. With up to 8 hours of protection, Tampax Pearl Active offers FormFit™ protection that gently expands to fit your unique shape – helping to stop leaks before they happen and allow you to shine during the moments that matter most. Gone are the days of faking notes to get out of gym class, these new additions are designed to help girls stay in the game to score that winning goal without letting their period block them.
For more information about Tampax Pearl Active products, please visit www.tampax.com. Also, to gather additional information on the Awesomely Active Girls Challenge, including official contest rules, please visit www.Facebook.com/Tampax.
About Procter & Gamble
P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.