SANTA CLARA, Calif.--(BUSINESS WIRE)--O’REILLY VELOCITY 2013 – SOASTA®, Inc., the leader in cloud and mobile testing, today announced the findings of its 2013 Website and Mobile App Survey. Conducted online by Harris Interactive, the SOASTA survey questioned 2,046 American adults. The survey found that almost nine out of ten Americans associate negative feelings with brands that have poorly performing websites and mobile apps (88%), and have a negative reaction when a website is too slow (83%).
“Just as brick-and-mortar businesses invest heavily in their store front to represent their brand image, our research shows that ecommerce retailers need to create a similar high quality online experience in keeping with the brand perception,” said Tom Lounibos, SOASTA CEO. “If companies want to remain competitive in the modern landscape, they need their web and mobile websites to engage the user and work as expected. Those that are creating a seamless and enjoyable online user experience are reaping the benefits.”
Among those with negative feelings associated with a brand that has a poorly performing website or mobile app, these feelings include:
- Annoyance (75%)
- Frustration (69%)
- Distrust (19%)
- Anger (13%)
- Disrespect (12%)
For those Americans who said they have a negative reaction when a website takes too long, 28% would visit a competitor’s website, 27% would not trust the website, 18% would not visit that page again, and 13% would think the site may have been hacked. Men than women said they would visit another website (32% v. 25%).
Most Americans said what is most important to them when it comes to a website or mobile app is that the product works whenever they need it (72%). This was followed by American adults who said products that are fast and no waiting time (62%); perform as expected (62%); do not crash (53%); provide trustworthy results (45%); and are fun to use (38%).
This survey was conducted online within the United States by Harris Interactive on behalf of SOASTA from June 7-11, 2013 among 2,046 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact firstname.lastname@example.org.
SOASTA is the leader in cloud and mobile testing. Its web and mobile test automation solution, CloudTest, enables developers, QA professionals and IT operations teams to test with unprecedented speed, scale and precision. The innovative product set streamlines test creation, automates provisioning and execution, and distills analytics to deliver actionable intelligence faster. With SOASTA, companies can have confidence that their applications will perform as designed, even in peak traffic. SOASTA’s customers include many of today’s most successful brands including American Girl, Chegg, Gilt Groupe, Hallmark, Intuit, Microsoft and Netflix. SOASTA is privately held and headquartered in Mountain View, Calif. For more information about SOASTA, please visit www.soasta.com.