Performance Marketing Brands Announces the Appointment of Amy Kennedy as Chief Marketing Officer

Veteran branding and marketing leader joins the executive team

Amy Kennedy, Chief Marketing Officer for Performance Marketing Brands (Photo: Business Wire)

SAN FRANCISCO--()--Performance Marketing Brands, the operator of the world's most rewarding shopping programs, today announced the appointment of Amy Kennedy as the Chief Marketing Officer. Most recently, Kennedy served as the CMO for and its flash-sales site, Kennedy will lead the marketing teams for all Performance Marketing Brands (PMB) properties including: Ebates, FatWallet, and AnyCoupons.

“Amy Kennedy has an impressive track record of leading marketing organizations across large corporations as well as start-up e-commerce environments,” said Kevin H. Johnson, CEO for PMB. “She has successfully implemented profitable programs with high consumer engagement and we are proud to have her on board,” added Johnson.

Kennedy brings more than 15 years of experience in traditional and online marketing among numerous industry-leading brands across retail and consumer sectors; including those at San Francisco-based GAP, Inc. She joins the Performance Marketing team as it surpasses another major milestone this year - more than $130 million dollars given to its millions of shoppers.

“All the companies under the umbrella of Performance Marketing Brands have a large and growing community of very loyal customers who rely on the sites to offer them the best online shopping deals,” said Amy Kennedy. “I am happy to join the team to spearhead compelling marketing outreach programs to extend PMB’s reach even further and enable millions more shoppers to save more money than ever.”

Kennedy holds a BA, cum laude, from Georgetown University and a MBA from Harvard Business School.

About Performance Marketing Brands

Performance Marketing Brands (PMB) owns and operates the world's most rewarding shopping programs. Through its family of distinct websites and reward programs, PMB users can get a great deal and earn money back every time they shop. PMB owns and operates, the leader in online cash back shopping,, the preferred online resource for savvy consumers, and, the one-stop shop for any coupon available online. The company also operates a growing number of co-branded and private-label shopper reward programs for leading media companies. In 2011, shoppers are expected to spend over $1.1 billion through PMB's websites and shopping programs. To learn more, visit

About Ebates®

Over 1,500 online stores have joined the roster of retailers that offer cash back, special deals, including free shipping, and over 5000 coupons to members of The free membership allows consumers to shop online at their favorite retailers while earning back a percentage of every purchase via a "Big Fat Check" or PayPal payment. From niceties to necessities, members of Ebates benefit save with discounts and cash back at top-name merchants for everything from furniture to fashion and appliances to airfare. Shopping with Ebates is hassle-free: no rebate forms to fill out and no points or miles to redeem – just straightforward savings plus cash back. Ebates supports a strong community of 12 million savvy shoppers across the country and around the world. Please follow us on Twitter @Ebates and “Like” us on Facebook at To learn more visit

About FatWallet

As the preferred online shopping resource for millions of savvy consumers and home of the best Black Friday Deals, works closely with hundreds of retailers like HP, Newegg, Walmart and Amazon to publish thousands of special offers, discounts, coupon codes and Cash Back rewards to its members. The much celebrated FatWallet forums represent the pulse of an evolving online marketplace where smart consumers gather to share and learn. Voted ”One of the 50 Best Small and Medium Companies to Work for in America” by Great Places To Work®, FatWallet ranks as one of the top 600 internet properties in the nation. (Quantcast) To learn more, visit

About AnyCoupons

AnyCoupons is a one stop shop for virtually any coupon, code, or discount available on the web for use at thousands of retailers, both online and off. For everything from diapers to diamonds, has any coupon you need.

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Grayling Connecting Point for Ebates
Jessica Cooper, 415-442-4036

Release Summary

Performance Marketing Brands Announces the Appointment of Amy Kennedy as Chief Marketing Officer for Ebates, FatWallet, and AnyCoupons


Grayling Connecting Point for Ebates
Jessica Cooper, 415-442-4036