NEW YORK--(BUSINESS WIRE)--HGTV announced today that top blogger Rebecca Woolf is joining the HGTV.com family to bring her fresh and widely admired sense of style to a variety of innovative digital projects in the year ahead. Woolf, who gained a large and loyal fan following on her personal blog, Girls Gone Child, where she regularly showcases her own family’s laid-back, yet high-style approach to living with kids, will bring her unique design sensibilities to her first project — “HGTV ChildStyle with Rebecca Woolf” — where she will curate and share some of the most creative nurseries and kids’ rooms around.
“We are ecstatic to have Rebecca join the HGTV.com family,” said Vikki Neil, senior vice president and general manager, digital, Scripps Networks Interactive. “In addition to being one of the world’s top parenting bloggers, she’s also a talented writer, designer and photographer. We know our audience will connect not only with her honest, modern take on parenting, but also with her obvious passion for all things design driven.”
In addition to hosting HGTV’s new ChildStyle series online, Woolf also will bring her fresh and approachable design sense to an exciting collection of other multimedia initiatives at HGTV.com throughout 2012, while at the same time continuing to connect with her audience at Girls Gone Child.
“I am thrilled to be working with Scripps Networks Interactive and I am enthusiastically looking forward to connecting with other parents who are HGTV fans, as I have been for years,” said Woolf. “I’m especially excited to have the opportunity to host the new ChildStyle series at HGTV.com, where I will be able to share some truly inspired spaces for babies and children.”
More About Rebecca Woolf
Recently named America’s most popular mom blogger by Disney’s Babble.com, Woolf lives in Los Angeles with her husband Hal and their four young children, including three-month-old twin daughters. In addition to her devoted blog readership, Woolf also has a large and engaged Twitter following (@girlsgonechild), and is a featured panelist with Momversation.com. Rebecca is the author of Rockabye: A Young Mom’s Journey From Wild to Child (Seal Press, January 2008).
HGTV.com (http://www.hgtv.com) is America’s leading home and garden web site and is a leading source for home-related media content. The site, which attracts more than 4 million people each month, features industry-leading content, including information about HGTV’s on-air programs and award-winning articles, videos and tips on any home topic from interior decorating to gardening to holiday celebrations. The site also features the HGTV Market Place, an online shopping experience that allows users to buy things they love from their favorite shows. Site visitors also can interact with HGTV.com through the site’s message boards, blogs, Facebook and Twitter.
HGTV.com is run by Scripps Networks Digital, a diversified multi-platform programmer that delights millions daily with award-winning content in the home, food and lifestyle categories. Scripps Networks Digital’s websites — HGTV.com, FoodNetwork.com, DIYnetwork.com, TravelChannel.com, CookingChannelTV.com, GACTV.com, Food.com, Food2.com, FrontDoor.com, and HGTVRemodels.com — are powered by engaging content, interactive tools and social spaces that take fans of Scripps Networks cable brands further into the story and offer online users information and inspiration to fuel their passions. SN Digital also distributes content to mobile and online partners, providing lifestyle solutions virtually anywhere, anytime.
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