OMAHA, Neb.--(BUSINESS WIRE)--Infogroup, the leading provider of targeted high-value sales and marketing data, market intelligence and innovative digital engagement solutions, today announced that WhitePages, the largest and most trusted online directory, has selected Infogroup’s premium local search content to be included in their search-based business directory.
The agreement combines WhitePages’ search technology with Infogroup’s consumer friendly Point of Interest (POI) data, including standardized company names for simple and precise searching, logical categorization and low number of “out of business” locations. WhitePages is a top 50 mobile and web publisher and the leading provider of contact information for people and businesses, with more than 30 million unique visitors a month. WhitePages’ local search service encompasses more than 20 million businesses across the US and sees more than 2 billion unique searches per month.
“We continually strive to improve the quality of our products and deploying Infogroup’s business database reinforces our commitment to providing a superior local search experience for our customers,” said Jason Milstead, General Manager, WhitePages.
Infogroup’s high value POI data is a preferred choice to power local search, directory assistance, mobile devices, global positioning systems (GPS), navigation systems and other location-based service (LBS) applications. The company’s superior compilation, verification and quality assurance processes produce the highest quality POI data for business-to-consumer search solutions.
“Infogroup is committed to powering business growth through increased sales and customer loyalty. The POI data included in WhitePages allows millions of consumers to find the businesses to provide the products and services they need, and enables those businesses to connect and engage with their customers to power their growth,” said Jim DeRouchey, President of Infogroup Licensing. “We are excited to be chosen by WhitePages for this important role.”
Infogroup helps companies increase sales and customer loyalty through our high value data, market intelligence and innovative digital solutions. We uncover and unlock revenue growth by enabling our clients – from local businesses to Fortune 100 companies – to connect and engage with their most valuable audiences millions of times each day. Infogroup data powers the top 5 internet search engines and 90% of the GPS systems in North America. For more information, please visit www.infogroup.com.
WhitePages is the leading provider of contact information for people and businesses in the U.S. With over 30 million unique monthly users and powering over 2 billion searches on over 1,500 sites including MSN and the United States Postal Service, only WhitePages offers consumers one-click access to more than 200 million adults, also providing them with the ability to edit and control their own listings. The company’s suite of mobile products includes a top-50 mobile website and popular iPhone, Android, BlackBerry webOS and Windows applications that have been downloaded more than 11 million times.