SAY Media Acquires Remodelista

Taste-making Home Design Website Joins SAY Media’s Growing Portfolio of Owned and Operated Vertical Media Properties

SAN FRANCISCO--()--SAY Media today announced it has acquired Remodelista, the leading home interiors website for design enthusiasts and home owners, to build out its portfolio of owned and operated properties across key consumer interest areas including Home, Food, Tech, Style and Pets. This acquisition marks an important step forward in the company’s goal to enable the next wave of vertical media.

“Remodelista has done an incredible job aligning its brand with clean, timeless and sophisticated style. Their editors have established strong relationships with their readers and often use their own homes as laboratories for ideas and inspiration. In short, Remodelista is the epitome of what we look for when we acquire or partner with a new media property: passionate editors with a strong point of view and a vibrant community,” said Matt Sanchez, CEO, SAY Media.

The site and its editors, led by Julie Carlson, have established a tastemaker role with readers. In January 2010, Remodelista won the Homies Award for best home design blog, and has been profiled in numerous publications including Elle Décor, Domino Magazine, Home Magazine, Elle and the New York Times.

“Remodelista is followed closely by influential figures in the home design world – interior designers, shelter magazine editors and writers, architects, and bloggers – and inspires consumers to purchase attainable, elegant and enduring products for their homes,” said Josh Groves, publisher, Home, SAY Media and former CEO of Remodelista. “We’re very proud of the success we’ve had to date and look forward to creating a better experience for our users and greater impact for our advertisers under the SAY brand.”

As part of SAY Media, Remodelista will now be able to scale its business to reach more home design enthusiasts and connect brands with these passionate individuals. SAY will continue to evolve the site through design and user experience innovations that will help consumers navigate a more direct path from inspiration to product.

“The internet has enabled sites like Remodelista to become a new source of inspiration for a desirable demographic looking to create thoughtful living spaces,” said Troy Young, president, SAY Media. “This is a very attractive audience for marketers - from large automotive and CPG brands to smaller, home improvement retailers.”

“We’ve advertised with Remodelista since the beginning of their online ad program and have been very pleased with our brand exposure and the number of sales driven from their site,’ said Michelle Steinback, EVP, Marketing and Communication, Creative Director, Lighting, Schoolhouse Electric Co. “Remodelista reaches a sophisticated audience of tastemakers and people working on home or commercial projects. The entire team at Remodelista continues to inspire us with their fresh content and savvy. We couldn't be happier with our relationship with them and look forward to what their future brings at SAY.”

In addition to inspiring design-minded readers who are actively engaged in home construction, renovation, or refurnishing, Remodelista also serves as a resource for architects and designers looking to attract new business. The Remodelista Architect/Designer Directory (RADD) is a selective listing of firms worldwide that are committed to excellent design and to furthering innovative and sustainable architecture. Only firms whose work fits the Remodelista aesthetic of clean, sensible, intelligent design are included.

“Remodelista is my favorite design blog because it’s honest and authentic,” said Deborah Berke, founder, Deborah Berke & Partners Architects. “Our clients consistently look to the site for inspiration; I think it neatly complements our design vision.”


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About SAY Media

SAY Media is a global media company that helps passionate, independent content creators publish, build an audience, and earn a living. The company delivers publishing technology and media services to influential creators and passion-based communities across key consumer interest areas such as family, sports, entertainment and technology. With expertise in social publishing, distribution and authentic digital marketing, SAY Media enables today’s leading online voices and top consumer brands engage with more than 400 million people around the world. The company is headquartered in San Francisco, with offices across North America, in the UK and Australia. For more information visit


SAY Media
January Machold, 415-806-2452

Release Summary

SAY Media today announced it has acquired Remodelista, the leading home interiors website for design enthusiasts and home owners, to build out its portfolio of owned and operated properties.


SAY Media
January Machold, 415-806-2452