PHOENIX--(BUSINESS WIRE)--PetSmart® (NASDAQ: PETM) will expand its selection of natural pet foods with the addition of Simply Nourish™ brand of pet food for dogs and cats, arriving in select stores beginning May 16, 2011. Simply Nourish natural pet foods are available exclusively at PetSmart stores in the United States, Canada and PetSmart’s newest market, Puerto Rico. In addition to Simply Nourish natural pet food, PetSmart is the exclusive retailer of three other brands of pet foods, including Authority®, a scientifically formulated brand with dog and cat formulas; Grreat Choice® dog food and SophistaCat® cat food.
According to a 2010 PetSmart survey, 93 percent of pet parents think that what they feed their pet really matters to their pet’s health or well-being. These pet parents also noted ingredient and nutrient quality as the most important factors when choosing their pets’ food. As a natural pet food, Simply Nourish is formulated with wholesome, real ingredients found in nature from high-quality sources with the nutrients still intact and free of artificial colors, flavors and preservatives. In addition, Simply Nourish meets Association of American Feed Control Officials (AAFCO) standards for natural pet foods.
“Pet nutrition can be confusing and choosing the right food for your pet can be overwhelming,” said Dr. Mark Finke, Ph.D. Nutritional Sciences and Nutrition Expert for PetSmart. “That’s why Simply Nourish believes in making pet nutrition simple and understandable by using carefully-sourced, wholesome ingredients that are recognized by our pet parents, like real deboned chicken and a superfood blend of real fruits and vegetables.”
Simply Nourish natural foods are available for dogs and cats. Formulas for dogs include puppy, adult and limited ingredient options and are available in wet and dry options. Cat foods are available in wet or dry options in kitten, adult, limited ingredient and indoor cat formulas.
PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. The company employs approximately 47,000 associates and operates more than 1,187 pet stores in the United States and Canada, 180 in-store PetSmart PetsHotel® cat and dog boarding facilities, and is a leading online provider of pet supplies and pet care information (http://www.petsmart.com). PetSmart provides a broad range of competitively priced pet food and pet products; and offers complete pet training, pet grooming, pet boarding, PetSmart Doggie Day Camp℠ pet day care services and pet adoption services. Since 1994, PetSmart Charities, Inc., an independent 501(c)(3) non-profit animal welfare organization and the largest funder of animal welfare efforts in North America, has provided more than $110 million in grants and programs benefiting animal welfare organizations. Through its in-store pet adoption partnership with PetSmart Charities®, PetSmart has helped save the lives of more than 4.4 million pets.
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