SAN DIEGO--(BUSINESS WIRE)--VMIX (www.vmix.com), a leading carrier-class online video platform provider, today announced the availability of VMIX Social, the first product to offer studios and distributors a turn-key solution for live and on-demand video rental on social platforms like Facebook.
The product allows media companies to showcase and rent rights-managed video on Facebook fan pages, boosting media sales through their social networks. Once a video is rented, consumers have the option to watch it immediately in Facebook, or later on a Smartphone, tablet, computer or Internet-connected TV.
“Studios can now transform Facebook fan pages into destination sites for browsing, renting and sharing premium video,” said President and CEO of VMIX Pat Burns. “These Facebook stores deliver full-length features and TV series capable of turning your fans into paying customers and valued viral promoters.”
“We believe Facebook is ready for video that holds true value, and we think Facebook users are beginning to demand content they can love instead of like.”
VMIX Co-founder and CTO Greg Kostello added that VMIX Social, which is now available, is a clear win for media companies.
“It’s all about location. Facebook is the number one destination on the web, with more than 600 million consumers connecting to brands and products by the minute," said Kostello. "Over 700,000 businesses have pages on Facebook, with top companies supporting a network of over 64 million Facebook fans and growing. We intend to deliver the very best tools for video social commerce into that market.”
Kostello outlined key components of the VMIX Social product:
- Integration with social-commerce engines to keep transactions and consumers in Facebook, encouraging easy and wide social distribution
- Live and on-demand video streaming direct to Facebook fan pages and any Internet-connected device
- Fine control of video rights management and distribution
- Interactive video templates and galleries for promoting content in Facebook
“VMIX brings rock-solid media experience,” said Kostello, “enabling 10 million consumers over the past five years to watch more than 50 million videos a year on their computers, phones and other devices. We know the industry is ready for this and we are excited to deliver.”
For more information on VMIX’s support for video-based applications on Facebook, visit: http://www.vmix.com/products/social.
VMIX Media Inc., (www.vmix.com) the preferred online-video platform for more than 50 percent of the US newspaper market and provides private video sharing for over 4 million consumers. A trusted partner of news, entertainment and enterprise companies, VMIX clients include NASA, ESPN, CISCO, Penguin Books, The McClatchy Company, Toyota-Scion and the Post Newsweek Television Stations.