SAS Offers Valuable Analytics Skills for MBAs and Out-of-Work Technologists

Advanced Business Analytics Course, TechEngage Partnership Latest Examples of Company’s Education Commitment

CARY, N.C.--()--In tough economic times, it is more important than ever that companies be able to make better decisions using analytics. SAS is involved in two programs this summer that offer MBAs and unemployed technology workers the opportunity to learn and enhance analytics skills, and increase their marketability.

SAS is a partner in TechEngage, a week-long program of training classes that offer unemployed technology professionals new skills at a low cost to help them compete effectively in the marketplace. TechEngage is a nonprofit organization. All classes and materials are offered by partners and volunteers with a common goal to help our community.

SAS will provide instructors, volunteers, print materials and meeting space, and will have human resources personnel available for career counseling. SAS will offer several technical courses, as well as instruction in soft skills, such as interviewing techniques and effective communication. TechEngage will take place July 26-30 at SAS and NC State University’s McKimmon Center.

In addition, SAS has created an Advanced Business Analytics course for MBA students, a ready-out-of-the-box program that includes course materials and multimedia extras to cover 15 weeks’ worth of business analytics instruction tailored for management students.

“One of the things we’ve realized in talking with companies is that there is a real need for employees who understand the role analytics can play in the decision-making process, and for executives who can manage that role,” said SAS CEO Jim Goodnight. “Those skills aren’t being taught in MBA schools, and we want to be at the forefront of changing that.”

The course is designed to follow the basic statistics courses to which MBA students currently are exposed. “We’re not creating data miners with this course,” said SAS instructor Catherine Truxillo, who developed the Advanced Business Analytics course. “We’re trying to help the leaders of tomorrow have a better appreciation for the importance of making scientifically and analytically based decisions.”

Professors who license the materials to teach the course will receive: notes to cover 15 weeks of lectures and accompanying PowerPoint slides; data sets, case studies and access to SAS® OnDemand for Academics point-and-click software, including SAS® Enterprise Guide®, SAS® Enterprise Miner™ and SAS Forecast Server, at no extra cost.

In addition, students will have access to a resource website that will offer introductory webinars on forecasting, data mining and data preparation; books and a hefty number of timely, relevant articles for assigned readings; and a series of testimonial videos from customers to get students’ analytical juices flowing.

To support instruction, SAS is hosting a week-long Advanced Business Analytics boot camp for MBA professors, free of charge to registered attendees. Thirty-five registrants from all over the world, including Spain, Thailand and South Africa, have registered.

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 45,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.

SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2010 SAS Institute Inc. All rights reserved.

Contacts

SAS
Trent Smith, 919-531-4726
Trent.Smith@sas.com
Visit the SAS Press Center:
www.sas.com/presscenter

Release Summary

SAS is involved in two programs this summer that offer MBAs and unemployed technology workers the opportunity to learn and enhance analytics skills, and increase their marketability.

Contacts

SAS
Trent Smith, 919-531-4726
Trent.Smith@sas.com
Visit the SAS Press Center:
www.sas.com/presscenter