PALO ALTO, Calif.--(BUSINESS WIRE)--PLYmedia (www.plymedia.com), a pioneer in enhancing online video, has been selected by the Federal Communication Commission (FCC) to present on a select panel of industry experts, a solution for providing equal access to online video content to the hearing impaired. Focused on breaking online video barriers, PLYmedia's customized closed captions and language subtitles create an opportunity to fully engage all audiences and enable businesses to increase online revenues, through sponsorship and ad-insertion on video, by targeting unlimited viewership. "Whereas once the FCC's E911 mandates for wireless handsets may have been considered by some as an industry burden, now mobile location based services are important drivers of wireless data revenue. Similarly, PLYmedia believes that online video captions provide a win-win situation for the both the hearing impaired and video content producers," said Matt Knopf, Vice President of Business Development.
PLYmedia provides an integrated technological solution for all the needs of creation, editing, serving, managing and distributing closed captions and subtitles. PLYmedia supports all common players and formats and provides a full solution for converting and encoding closed captions and subtitles to common screens, from PC to mobile devices like iPhone. PLYmedia supports real-time creation of subtitles as well as solution for archived content. The technology provided by PLYmedia serves both the creation of content by professional or amateur translators.
PLYmedia equips video content producers with the tools to accompany audio content with text, opening video viewing to 28 million hearing impaired Americans as well as video viewers unable to utilize audio in the workplace. This essential video layer enables publishers to capitalize on growing video trends such as silent video viewing as studies continue to show workers' growing daytime presence online.
Recent trials from leading online publishers reveal a 40% increase in video viewing when overlaying PLYmedia's closed captions and subtitle screen layers to online video. In addition, 80% more people watched the entire video to completion when given an option to choose from a menu of subtitles on the video screen. Providing video content in multiple languages with the option of switching the default language according to the user’s IP address or web browser has proved to be a cost-effective and easy method to monetize video content and attract advertisers globally.
PLYmedia's technology also provides federal agencies with a cost effective solution for Section 508 of the Rehabilitation Act compliance when offering online video.
For more information visit www.plymedia.com.
PLYmedia is an expert in understanding online video. PLYmedia’s open platform of solutions challenge conventional video by overlaying rich, external information to enhance online video. By analyzing video behavior and presenting effective video enhancing solutions, these information PLYs increase viewer interest and audience whilst ensuring longer time of engagement. Designed to bring new value chains to the screen, PLYmedia offers professional services enabling online publishers and advertisers with the option to overlay targeted interactive solutions such as subtitles and closed captioning, contextual ads and affiliate program solutions. PLYmedia’s in-depth understanding of video opens up new opportunities in increased sponsorship opportunities and in expanding brand awareness.
The company, privately funded by leading VCs and prominent industry stakeholders, is headquartered in the United States with R&D facilities in Israel.