FOX Sports Southwest Kicks Off 2009 High School Football Season from New Cowboys Stadium

The Kirk Herbstreit Varsity Football Series presented by Burger King Headlines Labor Day Marathon with Four Top-Notch Games

High School Game of the Week Presented by Ford To Showcase Marquee Matchups in Texas

DALLAS--()--FOX Sports Southwest announced today that it will televise the first-ever high school football games scheduled to be played at new Cowboys Stadium in Arlington, Texas. The regional sports network will provide live coverage in high-definition of The Kirk Herbstreit Varsity Football Series presented by Burger King on Monday, Sept. 7. It will feature four games matching several of the nation’s elite high school teams. The games also will be televised nationally on FSN affiliates across the country.

The Labor Day quadruple-header from the $1.15 billion state-of-the-art multi-sport and entertainment facility that opened this summer kicks off FOX Sports Southwest’s 2009 High School Game of the Week presented by Ford. The 10-game package showcases high-profile games in Texas.

Headlining The Kirk Herbstreit Varsity Football Series presented by Burger King are Texas contenders Euless Trinity, Klein Oak, Colleyville Heritage, Mansfield Summitt, Mansfield Timberview and Irving MacArthur. Out-of-state power house teams include Sherman Oaks (Calif.) Notre Dame and South Jordan (Utah) Bingham.

The Kirk Herbstreit Varsity Football Series Presented by Burger King Schedule
Monday, Sept. 7 at Cowboys Stadium, Arlington

10:30 a.m. Euless Trinity vs. South Jordan (Utah) Bingham
1:30 p.m. Colleyville Heritage vs. Irving MacArthur
4:30 p.m. Mansfield Summitt vs. Mansfield Timberview
7:30 p.m. Klein Oak vs. Sherman Oaks (Calif.) Notre Dame

The games will be televised in Texas on FOX Sports Southwest and FOX Sports Houston. In markets where there are conflicts with Houston Astros and Texas Rangers MLB telecasts that day, the high school games will be available on FOX Sports Plus, an alternate channel carried on participating cable systems. Check with the local cable system in your area for availability. All games will be carried on satellite services DirecTV (FOX Sports Southwest Channel 676, FOX Sports Houston Channel 678) and Dish Network (FOX Sports Southwest Channel 416, FOX Sports Houston TBD).

“This promises to be an historic day for Texas high school football as schools get to experience the thrill of playing in Cowboys Stadium for the first time,” said FOX Sports Southwest Senior Vice President/General Manager Jon Heidtke. “We’re gearing up for an exciting day of football. It’s a big event that will be played in one of the most impressive sports venues in the world. We plan to make our coverage a memorable experience so that the kids, coaches and fans will remember it for a lifetime.”

The daylong coverage of the Classic, which was organized and is managed by Intersport, Inc., will feature studio halftime and postgame shows. Segments will include 2009 District previews, a rundown of players to watch this season, and perspective and analysis from area coaches and high school football experts.

“Intersport is proud to team with Burger King, Fox Sports Net, and Kirk Herbstreit to once again bring you the best high school football in the Nation,” said Intersport, Inc. Event Manager Joseph Salituro. “We look forward to having the new Cowboys Stadium as our host. We are excited for the players, coaches, and fans to experience this once in a lifetime opportunity. The four matchups that we have provided will be a great introduction of high school football to this wonderful facility.”

Back for a third season on FOX Sports Southwest and FOX Sports Houston in 2009 is the Texas High School Game of the Week, which this year welcomes new sponsor Ford. The package will showcase six marquee matchups (to be announced later), in addition to The Kirk Herbstreit Varsity Football Series.

To comply with UIL rules prohibiting live televised games on Fridays, the Game of the Week presented by Ford will be played on either Thursdays or Saturdays.

Craig Way, host of FOX Sports Southwest’s HIGH SCHOOL SCOREBOARD LIVE Friday night wrapup show and the radio voice of the Texas Longhorns, will call play-by-play on the Game of the Week. He’ll be joined by former Texas high school and Texas A&M standout wide receiver Shea Walker, the 1981 District 22-5A Offensive MVP from Port Arthur Jefferson, who will serve as analyst.

The Game of the Week presented by Ford leads into FOX Sports Southwest’s and FOX Sports Houston’s live coverage of the UIL Class 5A Division I and Division II state championship games in December.



For more than 20 years, Intersport has been recognized as an Emmy Award-winning creator, producer and distributor of original sports and entertainment programming as well as an industry leader in event marketing and corporate hospitality. The Intersport Media Group is one of the largest independent producers in the U.S. through the distribution of sports and entertainment content across all media platforms, including the company’s online entertainment channel. The Intersport Event Marketing Group designs and executes national event marketing initiatives, including mobile marketing tours at professional, collegiate and youth sporting events as well as major event corporate hospitality programs. Intersport is headquartered in Chicago with offices in New York City and Los Angeles. For more information, please visit or


FOX Sports Southwest
Ramon Alvarez, 972-868-1834


FOX Sports Southwest
Ramon Alvarez, 972-868-1834