Culligan Declares May “National Drinking Water Month”

U.S. leader in residential drinking water solutions offers consumers free in-home water tests, tips and more economical options for clean, healthy drinking water

CHICAGO--()--Consumers are drowning in confusion as continued controversy over tap water contamination1 (i.e. arsenic, lead, radium, chlorine, pharmaceuticals, etc.) rages on. According to a National Consumer Water Quality Association (WQA) Research survey, 67 percent of Americans are concerned about the quality of their household water supply, and more than half plan to purchase home filtration devices. Yet, before choosing a water filtration system, homeowners first need to assess whether they even need to treat their water based on the unique conditions of their regional water source.

Culligan, the leader in home water treatment solutions for more than 70 years, aims to help homeowners make the right decision by offering a free professional water analysis during the month of May. In 1988, former President Ronald Regan declared the first week in May National Drinking Water Week. This year, Culligan is taking this week-long event (May 3-9, 2009) one step further by making May National Drinking Water Month.

Throughout May, homeowners can request a complimentary in-home water assessment from a certified Culligan water professional in their area. A qualified water specialist from among Culligan’s national 800+ dealer network will perform a free analysis by sampling water in the home, testing it for the presence of any contaminants2 and providing a no-obligation recommendation.

While U.S. residents have a safe water supply through their local municipalities, homeowners without access to public water sources who live on private well systems can benefit from filtered drinking water. Others thirst for more eco-friendly alternatives to landfill-clogging disposable water bottles without sacrificing great-tasting water. Either way, choosing the right in-home water filtration solution can be daunting with so many options flooding the market.

Find the Right Fit for Your Water Needs

Many consumers unknowingly choose the wrong kind of drinking water filtration system for their family. Some spend thousands of dollars on expensive equipment they do not need, and others use an inexpensive pitcher or faucet mount system when it is not adequate for their water conditions or usage patterns.

“During National Drinking Water Month, Culligan is willing to come to people’s homes, test their water for free and evaluate their drinking water needs. We’re here not just during May, but all year round, to help homeowners diagnose their water issues and choose the best option that’s right for their family and right for their budget,” said Eric Rosenthal, Culligan’s senior vice president of marketing.

Experience the Benefits of Better Water

By declaring May as National Drinking Water Month, Culligan demonstrates its commitment to helping consumers experience the many benefits of clean, refreshing drinking water throughout the entire household. These include:

  • Home: Never-ending supply of clean, safe drinking water; makes coffee, tea and cooking tastier
  • Health: Healthier alternative to sodas and sugary drinks; with zero calories, it’s perfect for dieting
  • Economic: Less expensive and less hassle than buying bottles of water
  • Environment: Helps keep bottles out of landfills

“May is the perfect time of the year to consider a home-based water filtration solution,” added Mr. Rosenthal. “As the warmer summer months approach, families are more involved in outdoor activities and children are out of school enjoying the sun and sports. Great-tasting water right from the kitchen sink will keep everyone hydrated, consuming less calories and making less of a dent in your wallet.”

Simple Things You Can Do to Test Your Drinking Water

While getting a professional drinking water analysis is best, in the meantime Culligan offers easy tips to help you quickly assess our own drinking water:

1.     Check your ice cubes. If they are cloudy, you may have a water issue.
2. If you have a pet, put some water from a bottle in a bowl and some tap water in another bowl. If your pet chooses the bottled water, you may have high levels of chlorine in your water.
3. Make a cup of tea with bottled water and with tap water. Put the teas in a glass. If the tap water tea is darker than the bottled water tea, then you may benefit from a reverse osmosis (RO) drinking water system.
4. Track how much you spend each week on bottled water. If it’s more than $5 weekly, you may benefit from having your own RO drinking water system.

Make it Easy on Your Wallet

Culligan recognizes that in times of economic uncertainty, today’s homeowners may hesitate to invest in a water treatment solution. That’s why during National Drinking Water Month this May, Culligan is making it more affordable for residents to rent or own a Culligan drinking water system. Local dealers are offering cash cards with the purchase or rental of every Culligan Aqua-Cleer® Drinking Water System or Culligan AC-30 Reverse Osmosis System. Trial offers and special product bundles are also available from most Culligan dealers.

Contact Culligan Today

Consumers wanting to obtain a free water analysis should visit www.culligan.com or call 1.866.894.7860 to locate their nearest Culligan dealer.

SPECIAL OFFER FOR REPORTERS:

Culligan is pleased to extend a free water test and consultation to members of the media. Please contact Kristin Fayer (847.465.8700 x11) or Jennifer Griffin (847.430.1290) for details.

Please allow 6-8 weeks for fulfillment. Terms, conditions and purchase/replacement fees apply and are subject to applicable laws. The Cash Card can only be used at U.S and Canadian merchants that accept the card. Culligan reserves the right to substitute a check or another cash equivalent of equal value in lieu of a card at its sole discretion.

About Culligan

Culligan has been recognized as the world leading innovator and provider of filtration systems for more than 70 years. Headquartered in the Chicago area, Culligan maintains offices in 12 countries, dealers and licensees in over 90 countries, and a network of more than 800 franchise and company-owned dealers across North America. Culligan offers the most extensive water treatment product line in the world, and its solutions have been backed by the Good Housekeeping Seal, highlighted as a Consumers Digest “Best Buy” and featured on the “Designing Spaces” national television show. Culligan is also a founding member of the Water Quality Association and contributing donor to the Water Quality Research Foundation, the research arm of the water quality improvement industry.

1 Contaminants are not necessarily in your water.

2 Contaminants are not necessarily in your water.

Contacts

Outlook Marketing Services, Inc.
Kristin Fayer
847.465.8700 x11
kristinf@outlookmarketingsrv.com
or
Culligan International Company
Jennifer Griffin
847.430.1290
jennifer.griffin@culligan.com

Contacts

Outlook Marketing Services, Inc.
Kristin Fayer
847.465.8700 x11
kristinf@outlookmarketingsrv.com
or
Culligan International Company
Jennifer Griffin
847.430.1290
jennifer.griffin@culligan.com