DOWNERS GROVE, Ill.--(BUSINESS WIRE)--An American favorite is firing up the flavor for another fun summer! Ball Park® brand (www.ballparkfranks.com), a division of Sara Lee North America Retail, announced today the introduction of two new products, Ball Park Angus Beef Franks, a premium beef offering, and Turkey Franks, a great alternative to traditional beef hot dogs. Both new products are hitting stores shelves just as consumers kick-off the barbeque season.
The first angus beef hot dog available nationally, Ball Park Angus Beef Franks add delicious taste to any quick meal or snack. Known for superior quality, angus beef has always been a preferred choice when it comes to grilling, and now consumers can enjoy its great flavor in a hot dog. Available in eight-count packages, Angus Beef Franks will be a great addition to any barbeque occasion.
With Americans consuming nearly seven billion hot dogs from Memorial Day to Labor Day1, it’s important to have choice and variety during the grilling season. The new Ball Park Turkey Franks, also available in eight-count packages, are a lower-fat, poultry-based alternative to traditional hot dogs for the entire family to enjoy. It’s a tasty and high quality option for consumers who prefer turkey dogs.
“Grilling season wouldn’t be complete without great flavorful hot dogs,” said Tim Roush, vice president lunch and dinner, Sara Lee North America Retail. “Our new Angus and Turkey Franks will satisfy barbeque fans’ cravings whether they have a taste for a premium beef hot dog or crave something of the poultry variety. As the marketplace is constantly expanding, we look to provide our consumers with a wide variety of high quality, great tasting products they have come to expect from Ball Park for more than five decades.”
Sizzling Grilling Tips
What better way to enjoy a Ball Park Frank than on the grill – try a few of these tips the next time you barbeque:
Ball Park Angus Beef Franks and Ball Park Turkey Franks can be purchased in the packaged deli meats section at grocery stores across the country.
About Ball Park
The Ball Park brand was launched in 1957 in response to a request from the owner of the Detroit Tigers baseball team. The Ball Park Frank was such a success, it was expanded nationally. Today, Ball Park products can be found in supermarkets, convenience stores and a variety of baseball parks – including Detroit’s Comerica Park. For more information, visit www.ballparkfranks.com.
About Sara Lee Corp.
Each and every day, Sara Lee (NYSE: SLE) delights millions of consumers and customers around the world. The company has one of the world's best-loved and leading portfolios with its innovative and trusted food, beverage, household and body care brands, including Ambi Pur, Ball Park, Douwe Egberts, Hillshire Farm, Jimmy Dean, Kiwi, Sanex, Sara Lee, and Senseo. Collectively, these brands generate more than $12 billion in annual net sales covering approximately 200 countries. The Sara Lee community consists of 52,000 employees worldwide. Please visit www.saralee.com for the latest news and in-depth information about Sara Lee and its brands.
* Based on IRI dollar share latest 52 weeks ending 4/6
1 Source: National Hot Dog & Sausage Council