Ball Park, *America's Number One Hot Dog Brand Heats up the Grill with Introduction of Two New Flavors to Whet Appetite

New Beef Angus and Turkey Franks launch in time for barbeque season

DOWNERS GROVE, Ill.--()--An American favorite is firing up the flavor for another fun summer! Ball Park® brand (www.ballparkfranks.com), a division of Sara Lee North America Retail, announced today the introduction of two new products, Ball Park Angus Beef Franks, a premium beef offering, and Turkey Franks, a great alternative to traditional beef hot dogs. Both new products are hitting stores shelves just as consumers kick-off the barbeque season.

The first angus beef hot dog available nationally, Ball Park Angus Beef Franks add delicious taste to any quick meal or snack. Known for superior quality, angus beef has always been a preferred choice when it comes to grilling, and now consumers can enjoy its great flavor in a hot dog. Available in eight-count packages, Angus Beef Franks will be a great addition to any barbeque occasion.

With Americans consuming nearly seven billion hot dogs from Memorial Day to Labor Day1, its important to have choice and variety during the grilling season. The new Ball Park Turkey Franks, also available in eight-count packages, are a lower-fat, poultry-based alternative to traditional hot dogs for the entire family to enjoy. Its a tasty and high quality option for consumers who prefer turkey dogs.

Grilling season wouldnt be complete without great flavorful hot dogs, said Tim Roush, vice president lunch and dinner, Sara Lee North America Retail. Our new Angus and Turkey Franks will satisfy barbeque fans cravings whether they have a taste for a premium beef hot dog or crave something of the poultry variety. As the marketplace is constantly expanding, we look to provide our consumers with a wide variety of high quality, great tasting products they have come to expect from Ball Park for more than five decades.

Sizzling Grilling Tips

What better way to enjoy a Ball Park Frank than on the grill try a few of these tips the next time you barbeque:

  • Spray it before you lay it: Before laying hot dogs on the grill, be sure to spray the grill with vegetable oil or cooking spray to ensure the food doesnt stick to the grates as its cooked.
  • Dont lose the juice: Use tongs rather than a fork to gently turn franks and handle as little as possible. Do not cut or pierce the meat while its grilling or those delicious juices may be lost.
  • Get the smoky flavor If you prefer your grilled meats to have a smoky taste, keep the grill covered while cooking.
  • Skip the mess: When cooking grilled vegetables, like onions and green peppers, to top your Ball Park Frank, wrap them in foil to virtually eliminate the unappealing grill clean-up. Foil can easily be tossed out, taking any mess with it.
  • Get ready to dress the dog: Have lots of fun toppings ready for your guests to use to top the hot dog everything from the traditional mustard and ketchup to grilled veggies, chili & cheese or even sour cream.

Ball Park Angus Beef Franks and Ball Park Turkey Franks can be purchased in the packaged deli meats section at grocery stores across the country.

About Ball Park

The Ball Park brand was launched in 1957 in response to a request from the owner of the Detroit Tigers baseball team. The Ball Park Frank was such a success, it was expanded nationally. Today, Ball Park products can be found in supermarkets, convenience stores and a variety of baseball parks including Detroits Comerica Park. For more information, visit www.ballparkfranks.com.

About Sara Lee Corp.

Each and every day, Sara Lee (NYSE: SLE) delights millions of consumers and customers around the world. The company has one of the world's best-loved and leading portfolios with its innovative and trusted food, beverage, household and body care brands, including Ambi Pur, Ball Park, Douwe Egberts, Hillshire Farm, Jimmy Dean, Kiwi, Sanex, Sara Lee, and Senseo. Collectively, these brands generate more than $12 billion in annual net sales covering approximately 200 countries. The Sara Lee community consists of 52,000 employees worldwide. Please visit www.saralee.com for the latest news and in-depth information about Sara Lee and its brands.

* Based on IRI dollar share latest 52 weeks ending 4/6

1 Source: National Hot Dog & Sausage Council

Contacts

Sara Lee Corporation
Ashley La Croix, +1-630-598-8732
or
MWW Group
Lindsey Winkler, +1-201-964-2374

Contacts

Sara Lee Corporation
Ashley La Croix, +1-630-598-8732
or
MWW Group
Lindsey Winkler, +1-201-964-2374