Cookies by Design, Inc. Sold After 25 Years

New Owners Promise to Revitalize Brand

PLANO, Texas--()--Cookies by Design, Inc., franchisor of the Cookies by Design concept, announced the sale of its assets to Crumb Corps LLC effective December 7, 2007.

Cookies by Design was founded in 1983 by Gwen Willhite Gilliam, and was first franchised in 1987. Ms. Gilliam stated that, After almost 25 years, I felt the time had come for me to move on. I began searching for the right buyer someone who appreciated the history we have built, understood the franchising concept and, most importantly, possessed what is needed to move this brand forward.

Jon Rice, president and CEO of the newly formed parent company of the Cookies by Design concept, Crumb Corps LLC, became acquainted with Cookies by Design when he joined the company in March 2007 to head the marketing department. Mr. Rice stated that, Twenty-five years ago when Gwen made her first cookie bouquet, she discovered a secret about gift giving: people want to make a personal and creative expression about themselves to another. That secret is still the key to what makes Cookies by Design an exciting business. Every day our customers seek to express their sentiments and affections in a unique and fun way.

Mr. Rice further stated that, Cookies given as gifts capture love, friendship and caring in a way that few products can. Combine this with the personal touch and the level of service that we provide when crafting and hand delivering our products, and its clear we have a recipe for an enduring concept. Weve assembled a great management team of seasoned professionals to chart a path for the next 25 years. This is a company built on creativity and we will continue to infuse the concept with new ideas and new franchise members.

The leadership team for this new ownership group consists of the following individuals:

Jon M. Rice, President, CEO and Brand Development Mr. Rices 25 years in franchise marketing include tenure with companies such as Pizza Hut, Marriott, Churchs Chicken, and most recently CEC Entertainment (Chuck E. Cheese) where he served for 10 years as Vice President of Marketing. Mr. Rices early experience also includes working for Tracey Locke and Wells, Rich, Greene advertising agencies.

Steve Gellman, Chief Operating Officer Mr. Gellman began his diverse restaurant career in the Burger King marketing and promotions department before becoming a successful Burger King franchisee. During his 34 year history in the restaurant business, Mr. Gellman has also worked with concepts such as Steak-Out Delivery, Fazolis, Boston Pizza, and Pei Wei Asian Diner and in such disciplines as field marketing, franchise development, packaging, sales management and operations.

David Patterson, Chief Financial Officer and Franchise Development Mr. Patterson served as Cookies by Design, Inc.s CFO since 2004 and, prior to that time he occupied the position of Vice President of Franchise Development. During his 15-year history of service with Cookies by Design, Inc., Mr. Patterson and his wife owned and operated their own Cookies by Design shoppe from 1992-1997.

Marshall R. Fisco, Jr., Vice President, General Counsel and Secretary Mr. Fiscos 20 years of experience include 13 yeas as Vice President, Senior Counsel and Corporate Secretary with CEC Entertainment. Prior to his position with CEC Entertainment, Mr. Fisco was a transactional attorney and also a litigator with the law firm of Fulbright & Jaworski.

Kim Rice, Director of Creative Development Ms. Rices 25 years experience in copywriting and design includes work for major advertising agencies, corporations and small businesses. She also co-owned Human Nature, Inc., a business that specialized in the design and production of handcrafted and printed stationary products.

About Cookies by Design®

Cookies by Design® created the worlds first cookie bouquet almost 25 years ago and continues to provide customers with creative gifts of hand-decorated cookies and gourmet cookies in a variety of shapes and sizes for every occasion. Today, there are more than 190 shoppes in 42 states. For more information, visit


Cookies by Design®
Jon Rice, President & CEO, 972-398-9536 x. 127


Cookies by Design®
Jon Rice, President & CEO, 972-398-9536 x. 127