LONDON--(BUSINESS WIRE)--UK-based women’s brand Peekaboo has announced the launch of the Electra-Pole, a new dance pole inspired and endorsed by Carmen Electra.
The ‘Electra-Pole Professional Pole Kit’ is now available across the USA in Spencer Gifts stores for $129.99 and online at www.peekaboopalace.com with other worldwide retailers to follow. The kit is the latest addition to a Peekaboo range that also includes the top-selling home pole of all time.
The potential of the deal is illustrated by the $20million of adult games sold by Peekaboo at retail to date, and will see the former Baywatch star become the face of the Peekaboo brand worldwide.
A glamour model, television personality, professionally trained dancer, singer and actress, Ms Electra lends her name to the Electra-Pole on the back of the success of her ‘Fit to Strip’ exotic dance DVD series.
Released under the Peekaboo motto ‘You’ve got it, so flaunt it’ the Electra-Pole is suitable for all levels of dancer, from beginners to professionals. The three-piece design is stable enough to support moves that feature spins, flips and inverts. The kit also includes an Assembly DVD and Carry and Storage Bag.
Ms Electra’s move into pole dancing follows considerable publicity and celebrity endorsement over recent months.
“We are thrilled to partner with Carmen Electra by introducing the Electra-Pole both in the UK and in the United States, helping women all over the world unleash their inner sexiness with this form of dance,” said Mike Aldridge, CEO of Peekaboo. “She perfectly embodies what Peekaboo is all about: cheeky, sexy fun!”
For more information about the Electra-Pole (and for accompanying imagery), contact Mike Aldridge on +44 020 7602 3357, email firstname.lastname@example.org or fax +44 020 7602 5222.
Peekaboo is a brand for women. Since its inception in 2004 the company has sold 200,000 of their original home pole kit across the USA and worldwide, and over $20million of adult games over the same period.
About Carmen Electra:
With a body of work that encompasses television, film, comedy and theatre Carmen Electra is one of Hollywood’s most versatile personalities.
A professionally trained dancer with her own burlesque dance troupe, ‘The Bombshells’, she was in the original ‘Pussycat Dolls’ line up. Carmen has recently released a book called “How to be Sexy” and will next be seen in Meet the Spartans in January 2008.