The Us Personal Therapy Sensory Devices Market: Marketplace Trends, Marketing Dynamics and Key Demographic Groups

LYON, France--() announces that a new market research report related to the American personal care industry is now available to its catalogue.

Personal Therapy Sensory Devices: Americans Get Their Electronic Om On

Abstract: Stress is the #1 health concern for Americans, and women especially say that stress has an impact on their lives. As consumers look for ways to relax and rejuvenate, they are increasingly turning to personal therapy sensory devices for affordable stress relief within the comforts of home. This market covers electronic, non-prescription, personal use devices that stimulate the senses and offer therapeutic, as well as emotional benefits; for example, air quality, aromatherapy, heat therapy, light and color therapy, sound therapy and massage therapy devices (excluding vibrators intended for sexual use). The publisher conservatively estimates that U.S. retail sales of personal therapy sensory devices topped $1 billion in 2006, a four percent gain over 2005.

More Americans are jumping into the drivers seat when it comes to their health for a number of reasons: Aging Baby Boomers are trying to stay active, the cost of conventional health care is skyrocketing, acceptance of complementary and alternative medicines is growing and health-related information is increasingly accessible via the Internet. Personal therapy sensory devices dovetail with these needs by offering a relatively affordable and convenient remedy for the savvy consumer. As retailers introduce pricier quasi-medical products to meet growing consumer interest in self-administered treatment, along with more upscale products for consumers who want to bring the spa experience home, the publisher expects the market for personal therapy sensory devices to grow to $1.2 billion by 2011.

Personal Therapy Sensory Devices: Americans Get Their Electronic Om On contains comprehensive data on the U.S. market for personal therapy sensory devices, including historical (2002-2006) and forecast (2007-2011) retail sales data. The report discusses key trends affecting the marketplace, trends driving growth and consumer demographics. In addition, the report profiles major marketers.

This report makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective players can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Personal Therapy Sensory Devices: Americans Get Their Electronic Om On offers. Plus, youll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How Youll Benefit from This Report

If your company is already doing business in the personal therapy sensory device market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for personal therapy sensory devices, as well as projected markets and trends through 2011.

This report will help:

  • Marketing managers identify market opportunities and develop targeted promotion plans for personal therapy sensory devices.
  • Research and development professionals stay on top of competitor initiatives and explore demand for personal therapy sensory devices.
  • Advertising agencies working with clients in the banking and retail industries understand the product buyer to develop messages and images that compel consumers to buy personal therapy sensory devices.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Table of content

Chapter 1 Executive Summary



Market Size and Growth

Marketplace Trends

Marketing Dynamics

Key Demographic Groups

Chapter 2 The Market



Product Segment Overview

Complementary and Alternative Medicine Roots

Market Size and Growth

Note About Market Segmentation Data

Personal Therapy Sensory Device Sales Top $1 Billion

Massagers Flatten Out

Air Quality Clearing Up

People Can You Hear Me?

Ooh, Ooh That Smell

Heat Therapy Not So Hot

Light and Color Therapy Are Glowing

Imports Show Mixed Massage


Market to Reach $1.2 Billion by 2011

Massage Devices Top Half-Billion Dollar Mark; Light and Color Devices Lead in Growth

Chapter 3 Marketplace Trends

Increase in Stress-related Ailments

Women More Stressed

Rise in Exurbanization Contributes to Stress

Increased Medical Costs

Complementary and Alternative Medicine Now Mainstream

Comprehensive Surveys Find More Than One in Three Use CAM

The Prayer Principle

Use of CAM for Specific Conditions

Reasons for Using CAM

CAM and Age 50+ Use in 2006

Trend Toward Self-medicating

Easy Access Health Information

The Indulgent Spa Influence

Chapter 4 Marketing Dynamics

Personal Therapy Sensory Device Product Trends

Listen Up

Sensory Overload

Medical Crossover

Beauty Crossover

Overseas Inspiration: Japan

The High Price of Feeling Good

The Ultimate Personal Sensory Therapy

Selected Personal Care Appliance Introductions, 2006-2007

Direct Response TV Opportunities

Consumer Direct Marketing Concerns

PTSDs Currently On-Air

Major Marketers Innovating

Major Retailers Already Prepared

Slow Sales Growth, Rising Costs Prompt Industry Consolidation

Diversification or Liquidation

Competition Is Therapeutic

Going Mainstream

Top Marketers

Marketer Profile: HoMedics, Inc.



Product Portfolio

Current Activity

Marketer Profile: Helen of Troy Ltd.



Product Portfolio

Current Activity

Chapter 5 Key Demographic Groups

Baby Boomers: Attitude and Income

Gays and Lesbians: Trendsetters

Single Women: Independence and Indulgence

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Nicolas Bombourg, +33 437 37 16 37


Nicolas Bombourg, +33 437 37 16 37