In addition, Blastro Networks reported a record high of 2.1 million unique monthly visitors to the Blastro Networks websites Blastro.com and Roxwel.com. The new record, achieved in May 2006, represents a 24 percent increase over the network's previous visitor milestone.
Visitors to Blastro Networks websites Blastro.com (hip-hop, R&B and Latin) and Roxwel.com (rock and pop) can, from the homepage, access music videos by artists from major and independent record labels. Brief video ads play before each music video, and animated banner ads play alongside and beneath music videos. Among Blastro.com visitors, 43 percent are repeat viewers. The average Blastro Networks visitor watches 3.5 videos over a 10-minute visit. In May 2006, Blastro Networks websites streamed 7.3 million total videos (music videos, movie trailers and original content) and 9.6 million video ads. Current Blastro Networks advertisers include American Express, Ford, General Motors, Honda, Hyundai, Microsoft, Miramax, New Line Cinema, Nokia, Pfizer, Procter & Gamble, Reebok, T-Mobile and Toyota/Scion.
"Seeing the numbers grow reinforces that we deliver what music fans want," said Fletcher Lee, co-founder and Chief Operating Officer of Blastro Networks. "Blastro offers larger viewing windows with no registration required. Those who opt to register can receive 700K streams. And with the addition of Universal Music Group, the list of hip-hop, rock, pop, R&B, Latin and country artists on our sites grows even larger."
About Blastro Networks
Austin, Texas-based Blastro Networks operates the Internet's best destinations for music videos, movie reviews and trailers and original animation. Blastro.com features major label and independent hip-hop, R&B and Latin artists, and Roxwel.com features major label and independent rock and pop artists.
Advertisers choose Blastro Networks websites as highly efficient, highly targeted alternatives to other websites where advertisers overpay to reach audiences outside of their target demographics. Current Blastro Networks advertisers include American Express, Ford, General Motors, Honda, Hyundai, Microsoft, Miramax, New Line Cinema, Nokia, Pfizer, Procter & Gamble, Reebok, T-Mobile and Toyota/Scion.