Celebrating Our Country's Founding Brewers, Samuel Adams(R) Introduces the Brewer Patriot Collection; Samuel Adams Creates Four New Brews, Each Celebrating a Leader of American History

Just in time for the 4th of July, Jim Koch, Founder and Brewer of Samuel Adams beers, pays tribute to our founding fathers with the launch of the Samuel Adams Brewer Patriot Collection at One if By Land, Two if By Sea (New York City) on June 22nd. Guests sampled Traditional Ginger Honey Ale, James Madison(TM) Dark Wheat Ale, George Washington Porter(R) and 1790 Root Beer Brew(TM), four brews that combine the authentic styles and ingredients that our founding fathers brewed and enjoyed in the colonial era (Photo: Business Wire).

BOSTON--()--June 27, 2006--The birth of our nation involved many things: leadership, determination...and beer. Two hundred and thirty years after our country's founding fathers built our great nation, Samuel Adams is celebrating the first American brewers by proudly introducing the Brewer Patriot Collection. With four full-flavored brews, each as distinct and authentic as the next, Samuel Adams is paying tribute to our founding fathers who were also brewers.

Beer's role in American history is a passionate and highly regarded one. Just as the founding fathers took America's destiny into their hands, so it was with their brewing. Samuel Adams, George Washington, Thomas Jefferson and James Madison were all avid brewers. In fact, Madison and Jefferson frequently corresponded with each other about brewing. While some left recipes, many didn't. However, records and lists left behind show many of the ingredients they used. Brewed for today's beer enthusiasts, the four beers in the collection are those known to be brewed and enjoyed by the founding fathers.

"Brewing was a staple of everyday life for most Americans during the colonial era, and the founding fathers were no different," said Andrew F. Smith, culinary historian and editor of Oxford Encyclopedia of Food and Drink in America. "In fact, George Washington encouraged a policy of buying only American-brewed beer, James Madison seriously considered a proposal for a National Brewery, and Thomas Jefferson brewed 15 gallons of beer every two weeks for daily drinking. Through their recipes and innovation, we have been able to create brewing into the industry it is today."

"The Samuel Adams Brewer Patriot Collection honors our fine American brewing tradition by bringing back historical beer recipes and by using many of the same authentic ingredients the founders used," said Jim Koch, founder and brewer of Samuel Adams beers. "Brewing beers that the founding fathers would have brewed and enjoyed themselves is a one-of-a-kind experience. It gave me a true sense of connection not only to our country's heritage, but also to these first American brewers."

The Collection includes Traditional Ginger Honey Ale, James Madison(TM) Dark Wheat Ale, George Washington Porter(R) and 1790 Root Beer Brew(TM), four brews that combine the styles and ingredients of the colonial era with the quality and craftsmanship beer enthusiasts have come to expect from the Samuel Adams brewers. The Samuel Adams Brewer Patriot Collection will be available in select specialty beer stores beginning in June 2006, for a suggested retail price of $9.99. The Collection includes the four beers, each in a 12 oz. bottle.

Beer Notes and Suggested Food Pairings

-- Traditional Ginger Honey Ale is an authentic brew that can be traced back to the ginger brews of the late 1700s. In fact, records show that Thomas Jefferson and his wife brewed 15 gallons of ginger beer with fresh lemons and honey every two weeks for daily consumption. Following that tradition, Samuel Adams Traditional Ginger Honey Ale is a highly effervescent beer that is brewed with authentic ingredients from the colonial era, such as fresh ginger puree, lemon peel and wildflower honey. Pale golden in color, the brew has a subtle maltiness with a floral, sweet honey finish. The sweetness of the Traditional Ginger Honey Ale is the perfect partner for sweet and spicy foods alike. We recommend pairing it with a glazed honey ham, Chinese spareribs or baklava.

-- James Madison Dark Wheat Ale pays tribute to Madison, who found brewing so important that he considered a proposal for a national brewery in Washington, DC. While this vision never came to fruition, the brewers at Samuel Adams are honoring his passion by creating the James Madison Dark Wheat Ale. This dark, cloudy brew features malted barley, hand-smoked by our brewers, to replicate the brewing style of Madison on his Virginia estate. To ensure authenticity, the brewers at Samuel Adams hand-smoked the malt with red and white oak from a forest in Orange County, VA, on land once owned by James Madison. This wood is what Madison would have used himself to smoke the grain. The result is a beer that is deep mahogany in color with a slight smoky finish. The brew also features a rich, creamy head and notes of cocoa, toffee and dates. This brew pairs perfectly with grilled chicken, salmon, swordfish or bread pudding.

-- George Washington Porter celebrates the patriot's favorite type of beer. In fact, Washington felt so strongly that there should be an American porter that he adopted and encouraged a policy of buying only American-brewed beer, rather than imported British beer. Following Washington's passion for quality American beers, the brewers at Samuel Adams have created a full-bodied beer with sweet, earthy flavors and savory notes. Brewed with licorice, a proprietary hand-smoked malt and almost a pound of East Kent Goldings hops per barrel, our George Washington Porter has a deep, black walnut color and toasted malt taste, with notes of molasses, toffee, cocoa and dates. The sweet, savory flavor of barbecue chicken or the hot Cajun spices of blackened fish are the perfect complements to the burnt but sweet notes of this brew.

-- 1790 Root Beer Brew honors The Boston Beer Company's namesake, Samuel Adams. As a tribute to the patriot, the final beer of the collection is a hard root beer, the type of brew Samuel Adams would have brewed and enjoyed. Named after the year when hard root beers soared in popularity with colonial drinkers, the brew features ingredients such as blackstrap molasses, sassafras root bark, dried wintergreen and licorice. All ingredients are authentic to the colonial era and are consistent with the innovative style of New England brewers like Samuel Adams. 1790 Root Beer Brew is an intensely aromatic beer, which features a chestnut brown color and finishes with a hint of vanilla and honey. We recommend pairing this beer with fried chicken or clams, pizza or as an ingredient in a creamy root beer float with vanilla ice cream.

THE BOSTON BEER COMPANY BACKGROUND:

The Boston Beer Company is America's leading brewer of handcrafted, full-flavored beer. Founder and brewer Jim Koch brews Samuel Adams(R) beers using the time-honored, traditional four-vessel brewing process and the world's finest, all-natural ingredients. With over 18 distinctive, award-winning styles of beer, Samuel Adams offers discerning beer drinkers a variety of brews. The brewery has won more awards in international beer-tasting competitions in the last five years than any other brewery in the world. Samuel Adams is an independent brewery and has half a percent of the domestic beer market. The company's flagship brand, Samuel Adams Boston Lager(R), is brewed using the same recipe and processes that Jim Koch's great-great grandfather used in the mid-1800s. The result is a beer renowned by drinkers for its full flavor, balance, complexity and consistent quality. For more information visit www.samueladams.com.

Contacts

Deutsch Inc.
Erika Vives, 212-981-7801
Erika_Vives@deutschinc.com
OR
Isabel Schuler, 212-981-7993
Isabel_Schuler@deutschinc.com

Contacts

Deutsch Inc.
Erika Vives, 212-981-7801
Erika_Vives@deutschinc.com
OR
Isabel Schuler, 212-981-7993
Isabel_Schuler@deutschinc.com