Reuters and Pitch(TM) Partner with Third Screen Media to Make Mobile Advertising a Reality; Content Providers Expand Delivery into Mobile Channel with MADX|Publisher

BOSTON--()--June 27, 2006--Third Screen Media, the leading provider of mobile advertising software and services, today announced that Reuters and Pitch(TM) have selected MADX|Publisher to manage and deliver advertising in their mobile content. MADX|Publisher is the world's first comprehensive, Web-based mobile advertising solution and a key component of Third Screen Media's MADX product suite that links advertisers, publishers, and mobile phone carriers together to increase the efficiency of the buying and selling of mobile advertising.

"As consumers continue to embrace mobile content, publishers will require a comprehensive solution to help advertisers reach consumers more directly," said Stephen Smyth, vice president of mobile and emerging media for Reuters (mobile.reuters.com). "We recognize the importance of mobile advertising and we're dedicated to making this burgeoning market a success. With MADX|Publisher, Reuters can now capitalize on the mobile channel by gaining exclusive access to the largest brands and advertising agencies."

As a result of increasing traction within the mobile space, Reuters and Pitch(TM) chose MADX|Publisher, the world's first advertising management solution for mobile phone content providers. MADX|Publisher enables publishers to manage inventory and simplify the ad creation and delivery process, all through a simple, easy-to-use Web-based interface. Content providers have the option to utilize Third Screen Media's expertise, resources and technology to manage mobile initiatives, or they can choose to use MADX|Publisher to perform, track and evaluate their own mobile campaigns. Using MADX|Publisher enables publishers to learn more about their audience through a detailed sales and reporting process.

"Consumers today demand control of when, where, and how they access information," said Lourens de Beer, CEO of Pitch(TM). "The introduction of new, unique content has elevated the mobile phone from a simple voice communication tool to a personal information device, and with these advancements comes the birth of a new advertising medium."

"By leveraging the mobile advertising channel, Reuters and Pitch(TM) are anticipating and meeting the changing demands of the consumer," said Tom Burgess, CEO, Third Screen Media. "Using MADX|Publisher, content providers like Reuters and Pitch(TM) can offer advertisers a greater return on investment through the simplification of the ad creation, management and delivery process, and in turn create a more valuable offering for the consumer."

About Third Screen Media (TSM)

TSM is a software and services company that enables advertising on mobile phones and wireless devices. TSM's MADX product suite links advertisers, publishers, and mobile phone carriers together on a common platform to increase the efficiency and time-to-market for the buying and selling of mobile advertising in WAP, video, MMS and downloadable applications. MADX goes beyond ad delivery by providing in-depth research, planning and publisher inventory management analytical tools, yielding the highest possible ROI. Third Screen Media also operates the TSM|Network, the largest single source of mobile advertising inventory offering best-in-class content, targeted demographics and broad reach. Customers and partners such as USA TODAY, MasterCard, Dunkin Donuts, MSN, The Weather Channel and the world's largest advertising agencies rely on Third Screen Media's products and services to manage advertising campaigns uniquely optimized for mobile devices. For more information about Third Screen Media, visit www.thirdscreenmedia.com.

About Reuters

Reuters (www.reuters.com), the global information company, provides indispensable information tailored for professionals in the financial services, media and corporate markets. Its trusted information drives decision making across the globe based on a reputation for speed, accuracy and independence. Reuters has 15,300 staff in 89 countries, including staff from the acquisition of Telerate in June 2005. It also includes 2,300 editorial staff in 189 bureaus serving 128 countries, making Reuters the world's largest international multimedia news agency. In 2005, Reuters revenues were GBP 2.4 billion.

About Pitch(TM)

Pitch(TM) is the world's first advertising-funded mobile entertainment company. Founded in 2000 by David Warburton, Pitch(TM) provides consumers with access to free mobile content in the shape of the latest ringtones, games and graphics, by opting in to receive mobile advertising from leading brands linked to their personal profile and interests. Through its Marketing Services division, Pitch(TM) works with leading consumer brands to help them design, develop and evaluate mobile marketing campaigns. Pitch(TM) then deploys advertising campaigns across the Pitch(TM) network direct to consumer's mobiles. Pitch(TM) has been the mobile service provider to brands including NewsCorp, MTV Europe, Tesco, etc. Pitch(TM) is headquartered in London, UK and is part of Pitch Entertainment Group Ltd.

Contacts

Third Screen Media
Jeff Janer, 617-333-3443 x242
jjaner@thirdscreenmedia.com
or
Racepoint Group, Inc.
Nathaniel Eberle, 781-487-4620
neberle@racepointgroup.com

Contacts

Third Screen Media
Jeff Janer, 617-333-3443 x242
jjaner@thirdscreenmedia.com
or
Racepoint Group, Inc.
Nathaniel Eberle, 781-487-4620
neberle@racepointgroup.com