Marvel Consolidates Sleepwear Licensing Business with Industry Leader American Marketing Enterprises -AME-

NEW YORK--()--Nov. 15, 2004--

  Category Leader Awarded Exclusive Rights to Produce Sleepwear Products Based on Marvel's Ever-Popular, Super Hero Franchises  



Marvel Enterprises, Inc., (NYSE:MVL) a global character-based entertainment licensing company, announced today that it is consolidating sub-categories of its important apparel licensing business with internationally renowned children's sleepwear manufacturer American Marketing Enterprises, Inc. (AME) for the sleepwear category. AME is the leading character licensed Sleepwear Company in the United States, selling to giant retailers such as Wal-Mart, Target & Kohl's. The expanded arrangement with AME furthers Marvel's category management strategy, whereby the Company seeks to enhance the potential market for its licensed products by consolidating key licensing sub-categories with top-caliber partners who can provide extensive marketing and promotional support for Marvel-licensed product lines. The agreement was announced by Tim Rothwell, Marvel Enterprises' President Worldwide Consumer Media Group, and Elliott Azrak, Executive Vice President, AME.

Pursuant to the new, multi-year license agreement, AME has been awarded the exclusive rights to produce and market sleepwear and loungewear, blanket sleepers, robes and convenience item holders for several premiere Marvel character franchises. These include Spider-Man, X-Men, Fantastic Four, Iron Man, the Incredible Hulk, Namor, Captain America, and Daredevil, as well as Marvel's pre-school line, Spider-Man and Friends and Marvel's infant brand, Marvel Babies.

"We are delighted to expand our relationship with AME, one of our premier licensees, to help broaden Marvel's presence and impact in the sleepwear category," said Mr. Rothwell. "The agreement is consistent with our strategy of consolidating license sub-categories with category leaders, to help the Marvel brand secure more retail support, increase the distribution of our products and make Marvel a key franchise for our licensees. AME has a proven track record at retail within all channels of distribution and we are confident that by providing them with the exclusive rights to this important category, the Marvel brand will continue to prosper as a perennial top-seller in the sleepwear category. "

Elliott Azrak, Executive Vice President of AME commented, "We are incredibly excited to bring our relationship with Marvel Enterprises to a higher level. The Marvel brand and its character franchises are among our most popular and in-demand product lines. We look forward to creating unique merchandise based on Marvel's renowned Super Heroes for years to come and support the lines with aggressive strategic marketing and retail programs that will help the products continue to thrive in the marketplace."

About Marvel Enterprises

With a library of over 5,000 proprietary characters, Marvel Enterprises, Inc. (NYSE: MVL), is one of the world's most prominent character-based entertainment companies. Marvel's operations are focused in four areas: entertainment (Marvel Studios), licensing, publishing and toys (Toy Biz). Marvel facilitates the creation of entertainment projects, including feature films, DVD/home video, video games and television based on its characters and also licenses its characters for use in a wide range of consumer products and services including apparel, toys, collectibles, snack foods and promotions. Marvel's characters and plot lines are created by its publishing division which continues to expand its leadership position in the U.S. and worldwide while also serving as an invaluable source of intellectual property.

Except for any historical information that they contain, the statements in this news release regarding Marvel's plans are forward-looking statements that are subject to certain risks and uncertainties, including a decrease in the level of media exposure or popularity of Marvel's characters, financial difficulties of Marvel's major licensees, delays and cancellations of movies and television productions based on Marvel characters, poor performance of major movies based on Marvel characters, toy-production delays or shortfalls, continued concentration of toy retailers, toy inventory risk, significant appreciation of Chinese currency against other currencies and the imposition of quotas or tariffs on products manufactured in China. These and other risks and uncertainties are described in Marvel's filings with the Securities and Exchange Commission, including Marvel's Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q and Current Reports on Form 8-K. Marvel assumes no obligation to publicly update or revise any forward-looking statements.

Marvel, Spider-Man, the X-Men, Fantastic Four, Iron Man, the Incredible Hulk, Namor, Captain America, Daredevil, Spider-Man and Friends, Marvel Babies and the distinctive likeness thereof are trademarks of Marvel Characters, Inc., and are use with permission. Copyright (C) 2004 Marvel Characters, Inc. All rights reserved. www.marvel.com

Super Hero(es) is a co-owned registered trademark

Contacts

DAN KLORES COMMUNICATIONS
Jeffrey Klein / Karen Silberg, 212-685-4300
jeff_klein@dkcnews.com / karen_silberg@dkcnews.com

Contacts

DAN KLORES COMMUNICATIONS
Jeffrey Klein / Karen Silberg, 212-685-4300
jeff_klein@dkcnews.com / karen_silberg@dkcnews.com