Hasbro and Paramount Home Entertainment Bring a Whole New Chapter to the Legendary G.I. JOE VS. COBRA Saga for Kids and Fans:`G.I. JOE: VALOR VS. VENOM'

HOLLYWOOD, Calif.--()--Sept. 14, 2004--

  -- Direct-to-Video Animation Feature Premieres Today, on DVD and VHS --  



- The DVD is Loaded With Bonus Features, Including an Exclusive Trading card, CD-ROM game, The Making of VALOR VS. VENOM, Key character profiles, Drawing board to film comparison and more -

The culmination of a yearlong campaign by Hasbro, Inc. (NYSE: HAS) and its licensees will be the highly anticipated release of the CGI-animated feature film G.I. JOE: VALOR VS. VENOM, which arrives today on DVD and VHS, distributed by Paramount Home Entertainment.

The DVD of G.I. JOE:VALOR VS. VENOM offers fans the opportunity to follow their favorite characters as they embark on a brand new mission, along with providing hours of interactive entertainment. Special features include:

-- An exclusive VENOMOUS MAXIMUS trading card in-pack (also in the VHS)

-- G.I. JOE trading card game guide

-- G.I. JOE CD-ROM game

-- The Making of VALOR VS. VENOM

-- Key character profiles

-- Drawing board to film comparison

-- VALOR VS. VENOM music video

-- VALOR VS. VENOM trailer

-- Link to exclusive G.I. JOE website

In G.I. JOE VALOR VS. VENOM, America's daring, highly trained special mission force faces its greatest threat yet from the evil COBRA organization. Under the direction of COBRA COMMANDER, DNA from the world's most ferocious animals has been combined with humans to create a virtually unstoppable army of venom troopers. This army is led by the toughest villain the G.I. JOE team has ever faced - VENOMOUS MAXIMUS - made from the DNA of all the world's most dangerous creatures and the G.I. JOE General himself - GENERAL "HAWK" ABERBATHY. Led by DUKE, HEAVY DUTY, SCARLETT and SNAKE EYES, the heroic G.I. JOE team gathers all its brain and brawn to defeat this new menace in a battle to save humanity.

The DVD of G.I. JOE: VALOR VS. VENOM is presented in full screen format and features Dolby Digital English 5.1 and English Dolby Surround. The DVD is sub-titled in English and closed-captioned for the hearing-impaired.

G.I. JOE: VALOR VS. VENOM DVD is priced at around $20 in the U.S. and around C$25 in Canada. G.I. JOE: VALOR VS. VENOM is rated PG for action violence in the U.S. by the Motion Picture Association of America and is rated PG in Canada. It has a running time of approximately 77 minutes and is encoded with the Macrovision(TM) Anti-Copy process.

Fans were first introduced to DUKE and the G.I. JOE team's ongoing battle to fight the evil COBRA organization in 1982. Over the past two decades, millions of fans of all ages have followed the action and excitement of G.I. JOE VS. COBRA through a highly successful comic book series, animated TV program and movie, a line of Hasbro toys, vehicles and trading cards. The release of G.I. JOE: VALOR VS. VENOM in September is the culmination of a year-long promotion centered around the VALOR VS. VENOM theme.

G.I. JOE: VALOR VS. VENOM is produced by Dallas-based Reel FX Creative Studios. Reel FX is known for its work on "Spy Kids 2: Island of Lost Dreams" and "Saving Jessica Lynch." Will Meugniot, one of the masterminds behind the original G.I. JOE VS. COBRA animated television series of the 1980's, is the project's executive producer. The award-winning Meugniot has served as producer, director and executive on many major animated properties including for Marvel, DIC, Stan Lee Media, Saban and DreamWorks Television Animation.

Visit www.paramount.com/homeentertainment to learn more about Paramount Home Entertainment's new releases, as well as other classic Hollywood films, television programs, animated titles and family and special interest programming. Paramount Home Entertainment is part of the operations of Paramount Pictures, a unit of Viacom Inc.

Hasbro (NYSE:HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, SUPER SOAKER, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

Contacts

Paramount Home Entertainment
Martin Blythe or Kim Waldauer, 323-956-8091
or
Hasbro, Inc.
Audrey DeSimone, 401-727-5857
or
Bragman Nyman Cafarelli
Danny Chi or Allison Hastings, 310-274-7800
or
Aerial Communications Group (Canada)
Naomi Strasser, 416-787-6577

Contacts

Paramount Home Entertainment
Martin Blythe or Kim Waldauer, 323-956-8091
or
Hasbro, Inc.
Audrey DeSimone, 401-727-5857
or
Bragman Nyman Cafarelli
Danny Chi or Allison Hastings, 310-274-7800
or
Aerial Communications Group (Canada)
Naomi Strasser, 416-787-6577