Sharper Image Launches Next-Generation Ionic Breeze Silent Air Purifiers

Professional Series Ionic Breeze Quadra Silent Air Purifier (Photo: Business Wire)

SAN FRANCISCO--()--Sept. 9, 2004--

  New Professional Series(TM) Ionic Breeze(R) Quadra(R) and Ionic Breeze GP(R) Offer Significantly Faster Air-Cleaning Speed  



Sharper Image Corporation (Nasdaq:SHRP) today announced the successful launch of the newest generation of its top-selling silent air purifiers, the revolutionary Professional Series(TM) Ionic Breeze Quadra(R) and Ionic Breeze GP(R) (Germicidal Protection) Air Purifiers.

The all new Professional Series(TM) Ionic Breeze Quadra and Ionic Breeze GP represent the culmination of years of effort by Sharper Image engineers to enhance America's most popular and trusted brand of silent air cleaner. Created by the Sharper Image Design product-development team, these sleek, attractive and silent air purifiers trap airborne allergens and irritants, including pollen, dander, tobacco, smoke and dust. Patented Zenion Effect(TM) electronic propulsion circulates air like a fan but in total silence; and pollutants are trapped on permanent stainless steel collectors, so there are no filters to replace, ever. These low-impact air cleaners require very little power to operate 24 hours a day; energy needed at the highest settings ranges from 12 to 36 watts.

The new Professional Series models feature a revolutionary 3 + 2 collection blade system providing significantly faster cleaning and an enhanced particle capture rate. The patent-pending design also includes removable front and rear grills that make it easy to keep these attractive air cleaners looking good as new; a Negative Ion feature for fresher air flow; and a five-minute fast-clean boost for extra cleaning power and odor removal. In addition, power safe controls ensure that settings are restored when power is restored after unplugging or an unexpected power outage.

The Professional Series Ionic Breeze Quadra and Ionic Breeze GP are endorsed by the authoritative British Allergy Foundation and bear the Seal of the Asthma and Allergy Foundation of America.

"Our new Professional Series models have been well received since we introduced them in late August," said Richard Thalheimer founder, chairman and chief executive officer. "These unique air cleaners offer a greatly improved particle capture rate and many other attractive new features -- building on Ionic Breeze's stature as America's most trusted major brand of air cleaner (according to an ACNielsen national survey) and the country's best selling room air purifier. We continue to lead the way in providing innovative and useful products that meet the lifestyle needs of a growing consumer base," concluded Mr. Thalheimer.

The Professional Series(TM) Ionic Breeze Quadra(R) Silent Air Purifier, ($399.95) offers removable front and rear grills for easy cleaning. This tower shaped air purifier stands 28" tall on a 9" diameter base and weighs 10 1/2 pounds. The unit plugs into a three prong outlet with a 6 foot cord Features include low energy demand of only 12 watts with a choice of three air-cleaning speeds, plus a five minute air-cleaning boost. The Professional Series Ionic Breeze GP Silent Air Purifier with Ultraviolet Germicidal Protection ($499.95) features an integrated UVC Sterilamp(R) that helps to kill airborne bacteria, mold spores and viruses that enter the unit. It also has front and rear removable grills, power-safe control switches, three air-cleaning speeds and a five-minute boost function. It stands 29" tall on a 7 1/2" x 11" base. At its highest settings, its energy demands are no higher than 36 watts.

Color choices for both models include light gray with silver onyx top or black with Burltech(TM) top. An exceptional five-year warranty is included with purchase.

These products are available for purchase exclusively through The Sharper Image catalog, the Sharper Image website at http://www.sharperimage.com and at more than 168 Sharper Image stores, nationwide.

About The Sharper Image

Sharper Image is a specialty retailer that is nationally and internationally renowned as a leading source of new, innovative, high-quality products that make life better and more enjoyable. A significant and growing proportion of sales are of proprietary products created by the Company's product development group, Sharper Image Design. The Company operates over 168 retail locations throughout the United States, mails millions of its award-winning catalogs each month and advertises through other direct response media including television. The Company's products may also be purchased on the Internet at http://www.sharperimage.com. The Company also has an online auction site where consumers can place bids to win Sharper Image products at lower prices; the auction site is accessed from the home page of the Company's website. The Company also markets its products through business-to-business sales for corporate marketing programs and wholesale customers.

This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements are based on our current plans, expectations, estimates, and projections about the specialty retail industry and management's beliefs about our future performance. Words such as "anticipates," "expects," "intends," "plans," "believes," "seeks," "estimates" or variations of such words and similar expressions are intended to identify such forwarding-looking statements. These statements are not guarantees of future performance and are subject to risks and uncertainties that are difficult to predict and which may cause our actual results and performance to differ materially from those expressed or forecasted in any such forward-looking statements. These risks and uncertainties are discussed in our Annual Report on Form 10-K under "Factors Affecting Future Operating Results" and include our ability to continue to find or develop and to offer attractive merchandise to our customers, changes in business and economic conditions, risks associated with the expansion of our retail store, catalog and Internet operations, and changes in the competitive environment in which we operate. Unless required by law, the Company undertakes no obligation to update publicly any forward-looking statements. However, readers should carefully review the statements set forth in the reports, which we file from time to time with the Securities and Exchange Commission, particularly our Annual Report on Form 10-K, our Quarterly Reports on Form 10-Q and any Current Reports on Form 8-K.

Contacts

The Sharper Image
Aimee Cooper, 415-445-6023

Contacts

The Sharper Image
Aimee Cooper, 415-445-6023