Paris Hilton Starts Filming National Lampoon's Pledge This In Miami

NEW YORK--()--Aug. 31, 2004--National Lampoon's Pledge This, starring Paris Hilton, began principal photography August 30 in the South Beach area of Miami. The film, a Street Alien Production in association with Ckrush Entertainment,Inc., is being directed by William Heins, produced by Juan Carlos Zapata and executive produced by Hilton, Jack Utsick, Jim DiLorenzo, Gary Gittelsohn, Ash Shah and Chester English. Ckrush Entertainment, Inc. ("Ckrush"), is a wholly owned subsidiary of Cedric Kushner Promotions, Inc. ("CKP") (PK: CKHP - news). Co-Executive Producers for Ckrush are Gregory Cohen and Jeremy Dallow. The film marks Ckrush's inaugural entry in film production.

Nicky Hilton, Simon Rex, Alexis Thorpe, Randy Spelling, Sarai Howard, Paula Garces (Cheer Up) and Sarah Carter (Final Destination 2, Haven) co-star in the film. Also featured are Amanda Lee Aday, Bianca Lawson, Noureen Dewulf, Kerri Kenney, and Geoffrey Arend.

Pledge This is being represented by the William Morris Agency's Independent division. Foreign Distribution is being handled by Pop Films, LLC.

"This is an exciting moment for Ckrush Entertainment" commented Jim DiLorenzo, of Ckrush. "We are proud to be associated with this fantastic project and are grateful to all who have worked so hard to make it a reality."

About Cedric Kushner Promotions, Inc.

CKP promotes world class professional boxers. In addition to its promotional activities, CKP produces and syndicates boxing programming for distribution worldwide. A steady program supplier to the world's leading television networks, the company promotes events televised worldwide.

About Ckrush Entertainment, Inc.

Ckrush Entertainment, Inc. was formed in 2004 by Cedric Kushner Promotions, Inc. with a focus on filmed and television entertainment. Ckrush is currently developing a number of projects in the film and television category.

Forward Looking Statements

This release contains forward-looking statements within the meaning of Section 27A of the Securities Exchange Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements relate to future events or our future financial performance. In some cases, you can identify forward-looking statements by terminology such as "may," "will," "should," "expect," plan," "anticipate," "believe," "estimate," "predict," "potential," or "continue," the negative of such terms, or other comparable terminology. These statements are only predictions. Actual events or results may differ materially from those forward-looking statements as a result of various important factors, including those described in the Company's most recent filings with the SEC. Although we believe that the expectations reflected in the forward-looking statements are reasonable, such statements should not be regarded as a representation by the Company, or any other person, that such forward-looking statements will be achieved. The business and operations of the Company are subject to substantial risks which increase the uncertainty inherent in forward-looking statements. We undertake no duty to update any of the forward-looking statements, whether as a result of new information, future events or otherwise. In light of the foregoing, readers are cautioned not to place undue reliance on such forward-looking statements.

Contacts

Cedric Kushner Promotions, Inc., New York
James DiLorenzo, 212-755-1944

Contacts

Cedric Kushner Promotions, Inc., New York
James DiLorenzo, 212-755-1944