Roving Software Changes Company Name to Constant Contact; Aligns Company and Product in a Single Recognized Brand Name

WALTHAM, Mass.--()--May 18, 2004--Roving Software, Inc., announced today that it has changed its company name to Constant Contact. The name change will leverage the success of its Constant Contact(R) product and to align the company's strong corporate and product brand identities.

Constant Contact provides Do-It-Yourself Email Marketing(TM) tools and services for small and mid-sized businesses, associations and non-profits, and is the most popular email marketing tool used by small business according to a recent industry survey by Web Marketing Today(R). Small businesses use Constant Contact to drive sales and strengthen customer relationships with easy-to-use, customizable, permission-based email marketing tools and services.

Today, Constant Contact also announced extensive enhancements to its email marketing offering, making it even easier for small businesses to create unique email marketing communications and stay up-to-date with the latest best practices including anti-spam legislation (see separate press release).

"By renaming the company, we are able to leverage Constant Contact's success and brand recognition in the SMB marketplace," said Gail Goodman CEO, Constant Contact. "With the rapid growth of our customer base and more than 100 marquee channel partners, now is the right time to capitalize on Constant Contact's momentum."

Along with the name change, Constant Contact has updated its corporate identity including changes to its website found at: www.constantcontact.com. Effective immediately, all future business activity will be undertaken using the new name.

About Constant Contact

Constant Contact is the leading permission Do-It-Yourself Email Marketing service for small and medium businesses (SMBs) and associations recently rated the most popular email marketing tool in a Web Marketing Today(R) survey of small businesses. Constant Contact is a Web-based email marketing solution that enables smaller organizations to easily and affordably create and send professional HTML email newsletters, promotions, announcements and more with no technical expertise required. The service is marketed through over 800 Resellers and more than 100 Marquee channel partners including AOL, Interland, IBM, Intuit, Network Solutions and Overture. Constant Contact is a founding member of the Email Service Provider Coalition (ESPC), a group formed to fight spam while protecting the delivery of legitimate email. Constant Contact is a Deloitte & Touche New England Fast 50 company, funded by Morgan Stanley Venture Partners, Commonwealth Capital Ventures, Longworth Venture Partners and Hudson Ventures. For more information, please call 781-472-8100 or visit us online at http://www.constantcontact.com.

Roving, Roving Software, Constant Contact, the Constant Contact Logo, Do-It-Yourself Email Marketing, Email Marketing 101, Email Marketing Diva, Email Marketing Hints & Tips, and SafeUnsubscribe are trademarks or service marks or registered trademarks or service marks of Roving Software Incorporated d/b/a Constant Contact. All other company and product names may be trademarks or service marks of their respective owners.

Contacts

Constant Contact
Michelle Keegan, 781-472-8145
mkeegan@constantcontact.com
or
Topaz Partners
Tom Francoeur, 781-388-7900 Ext. 205
tfrancoeur@topazpartners.com

Contacts

Constant Contact
Michelle Keegan, 781-472-8145
mkeegan@constantcontact.com
or
Topaz Partners
Tom Francoeur, 781-388-7900 Ext. 205
tfrancoeur@topazpartners.com