Bull Run Corporation Subsidiary Awarded Contract to Administer Media Marketing for Oklahoma State University Athletics

ATLANTA--()--April 27, 2004--Bull Run Corporation (OTC: BULL) today announced that Host Communications, Inc. ("HOST"), Bull Run's wholly-owned operating subsidiary, has been awarded a five-year contract to administer media marketing for Oklahoma State University, home of the OSU Cowboys. The contract begins with the 2004 fall football season.

"Oklahoma State is one of the premiere universities in the country, and we are elated to begin this relationship with the athletics department," said Gordon Whitener, HOST's Chief Executive Officer. "The Cowboys have had a great year winning the NCAA wrestling championship, advancing to the Final Four in basketball and participating in the Cotton Bowl. There are a lot of exciting things going on such as the recently completed and approaching renovation of the basketball and football venues, and we look forward to being a part of the excitement in the future."

Under terms of the agreement, HOST will administer radio originations and distribution for football, men's and women's basketball, baseball, softball and wrestling; radio and television coaches shows; live television not contracted by the Big XII Conference; game programs and other printed materials; signage inventory; event marketing; and a corporate sponsor and hospitality program.

Other collegiate properties represented by HOST are the University of Arizona, Boston College, Florida State University, the University of Kentucky, the University of Michigan, Mississippi State University, the University of Tennessee, the University of Texas, the Metro Atlantic Athletic Conference and the Southeastern Conference.

Bull Run, through its wholly-owned operating company, Host Communications, Inc., provides comprehensive sales, marketing, multimedia, special event and convention/hospitality services to NCAA Division I universities and conferences, national/global associations, and domestic and international grassroots sports and lifestyle events (including the three-on-three "Hoop-It-Up" basketball tour and the "got milk? 3-v-3 Soccer Shootout" national tour).

Forward-Looking Statements

Certain statements in this press release are "forward looking" statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are not guaranties of future performance and actual results may differ materially from those forecasted.

Contacts

Bull Run Corporation
Robert S. Prather, Jr., 404-266-8333
or
HOST
Gordon D. Whitener, 859-226-4356

Contacts

Bull Run Corporation
Robert S. Prather, Jr., 404-266-8333
or
HOST
Gordon D. Whitener, 859-226-4356