-- Company's First Release Through Its New Deal with Warner Bros. Records is the Highly Anticipated "The King of Crunk & BME Recordings Present Trillville & Lil Scrappy"
-- Album in Stores February 24, 2004
Lil Jon introduces the nationwide launch of his BME Recordings with the highly anticipated debut album from Trillville and Lil Scrappy. "The King of Crunk & BME Recordings Present Trillville & Lil Scrappy" is due in stores February 24, 2004 and is executive produced by Lil Jon. The explosive collection features two hit singles, Lil Scrappy's "Head Bussa" (#6 Rap Singles Chart) and Trillville's "Neva Eva" (#1 Rap Singles Chart). In an innovative marketing move, the album features two singles and album artwork that caters to each act: one album, two covers and two song sequences. That way, fans of Lil Scrappy can purchase a version with him on the cover and with his songs first on the album, while Trillville devotees can cop the version with them on the cover and their songs first.
BME Recordings (Black Market Entertainment) has been in existence for several years, successfully releasing the platinum-selling trio of Lil Jon & The East Side Boyz through a deal with TVT Records. "The King of Crunk Presents" album is the first release of the label (owned by childhood friends Lil Jon, Rob McDowell, Vince Phillips and Emperor Searcy) via its new relationship with Warner Bros. Records.
The videos for "Head Bussa" and "Neva Eva," both co-directed by Gil Green and Lil Jon in Atlanta, are in heavy rotation on BET, MTV2 and MTVJams. "Trillville's song is 'Neva Eva' and in they're wilding out on the last day of school in the video," Lil Jon said in a recent interview. "Scrappy's is called 'Head Bussa' and it gotta lil' dance to it....it's an urban crunk rock video with the slam dancing and all of that... Plus, we're killing the clubs in the South right now."
MTV News featured Lil Scrappy and the video for "Head Bussa" in its year-end package of "You Hear It First" as an artist to watch and MTV referred to Scrappy as "an artist that is going to be HUGE." "Head Bussa" will also be featured in the menu of EA Sports' Fight Night 2004 video game.
Trillville battled producer-rapper Kanye West January 31 in ESPN NFL Football 2004 on Xbox Live as part of the pre Super Bowl festivities. Also, a sizzling "Neva Eva" remix featuring Twista is making waves across the country.
Both Trillville and Lil Scrappy are busy promoting and touring in support of this album, visiting radio stations nationwide. They were embraced on Funk Master Flex's Show on Hot 97 in New York, where they also dropped by the basement to see Tigger on BET's Rap City. They will also be hosting MTV2's Hip Hop Show in February.
Aside from the release of "The King of Crunk Presents" album, Jon is also busy recording a new Lil Jon & The East Side Boyz album. He is also busy with a heavy production schedule for artists such as TLC, Usher, YoungBloodZ and Bow Wow, making him the "beat man" of the moment.
Further branding the crunk movement and phenomenon, Lil Jon has secured a deal to create and distribute Crunk!!! Energy Drink, a non-alcoholic energy drink that will be distributed to traditional outlets as well as music retailer distribution. Time to get crunk.