SEGA of America Announces New President and COO

SAN FRANCISCO--()--Oct. 1, 2003--SEGA(R) of America, Inc., fully owned subsidiary of SEGA Corporation in Tokyo, Japan, today announced that Hideaki Irie has joined SEGA of America as president and chief operating officer, effective October 1, 2003.

As president and COO, Irie's responsibilities will include directing SEGA's console software gaming businesses in North America, including all product and business development, marketing, sales, operations and content. Irie brings more than a decade of leadership experience to the helm, which includes a previous presidential role.

Irie is a 20-year video game industry veteran with 15 years management experience with U.S.-based video game publishers. He joins SEGA from video game publisher AgeTec, Inc., where he was a founding member and served as president and CEO for five years. Prior to that, Irie was a president of video game and peripheral publisher, ASCII Entertainment Software Inc. for six years, which was a subsidiary to Japan-based ASCII Corporation.

"Hideaki has the leadership skills and experience to oversee all aspects of SEGA of America, and we look forward to having him ensure the success of the future strategic direction of our business in North America," said Hisao Oguchi, president, SEGA Corporation.

About SEGA

SEGA(R) of America is the American arm of Tokyo, Japan-based SEGA Corporation, a 3.5 billion corporation by market capitalization, recognized as a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA of America's Web site is located at www.sega.com.

Contacts

SEGA Corporation
Nana Ishizawa, +81(3) 5736-7037
ishizawan@soj.sega.co.jp
or
Access Communications for SEGA
Molly Musler, 415-844-6230
molly@accesspr.com

Contacts

SEGA Corporation
Nana Ishizawa, +81(3) 5736-7037
ishizawan@soj.sega.co.jp
or
Access Communications for SEGA
Molly Musler, 415-844-6230
molly@accesspr.com