Independent Audit Reveals Leading Business Leaders Flocking to International CES; Networking, Partnerships and New Technology Bring 117,704 Industry Professionals to CES

2003 International CES
ARLINGTON, Va.--()--May 22, 2003--Encompassing business leaders from 122 countries, 117,704 industry professionals flocked to the International Consumer Electronics Show (CES) January 9-12, 2003 in Las Vegas, Nevada, as reported by VERIS Consulting's independent audit released this week.

"We are one of the few in the tradeshow industry who can prove to our exhibitors the quality of our attendance," said Gary Shapiro, president and CEO of the Consumer Electronics Association (CEA), the producer of the International CES. "We try to make a close approximation at the close of the show, but we often have a few attendee reports gathered through exhibitor lead retrieval units that add to the tally later. In fact, the 2003 International CES show attendance was slightly higher than we originally reported."

As the world's largest consumer technology show, the 2003 International CES truly lived up to the label as the "World Cup of Technology" with new products and technology provided by 2,230 exhibitors in 1.25 million net square feet of exhibit space. Total 2003 attendance jumped 18 percent over 2002 numbers.

The 2003 International CES was the largest ever in terms of square footage and the third largest in attendance in the 37-year history of the show.

"CES was one of the first major tradeshows to use an independent auditor several years ago. We commend their continual efforts on part of the entire tradeshow industry to prove its return on investment (ROI) for exhibitors," said Trinette R. Cunningham, executive director of the Computer Event Marketing Association. "An independent audit report provides third-party verification of show attendance and demographics, giving exhibitors reliable, credible information."

According to the VERIS audit, one out of three CES attendees is a senior level executive (CEO, owner, president, vice president, director or general manager), and one out of three attendees can make final decisions on new product buys and partnerships.

"Eighty-nine percent of the industry's leaders with buying power (representing $96 billion in factory-to-dealer U.S. sales) attend CES, from large national and regional chains, to e-commerce sites and specialty storefronts," said Karen Chupka, vice president of events and conferences for CEA. "But not only is CES the place where the world buys new products, the show is the industry's meeting place to make new business relationships and foster partnerships. Whether it's the travel and hospitality industry, insurance and finance, federal and local government, health and entertainment, or retail and manufacturing, the 2003 International CES attracted leaders from several markets that support the world's economy. The audit demonstrates that we have every major product category and industry player attending or exhibiting."

With 16,606 professionals visiting the show from outside the U.S., international attendance soared 34 percent compared to 2002 levels. CES also continues to bring in new buyers, with one out of every three attendees coming to the show for the first time in 2003.

With more than 100 members of Congress and federal agencies in attendance, CES has more government VIPs than any other non-government sponsored trade event held in the United States. Plus, more than 250 education organizations and universities attended the 2003 International CES to buy products and investigate new technology.

CES continues to jumpstart Wall Street buzz for the consumer technology industry each year. Skyrocketing 47 percent for 2003, analyst attendance reached 1,529 professionals, according to the VERIS audit. Total media attendance also rose 35 percent over 2002 numbers.

VERIS Consulting audited CEA tradeshow attendance records, verifying CEA's 2003 International CES registration procedures and record keeping systems. A VERIS Consulting tradeshow audit provides verification of exhibition records, including direct on-site observation, examination of registration systems and testing of attendee records.

Total attendance counts are verified, as well as records and record-keeping systems. Post-show analysis includes direct confirmation sampling, reconciliation of attendance lists, elimination of duplicate names and verification of demographic data with source documentation.

With more than one million square feet of exhibit space already sold, the 2004 International CES will be held Thursday, January 8 through Sunday, January 11, in Las Vegas. CES is the largest annual tradeshow in North America, per Tradeshow Week.

For more news on CES before, during and after the show, visit, the interactive source for CES information.

Note to Journalists: General press and analyst registration will open in June. Detailed press conference information will be available later this year. Journalists are encouraged to arrive in Las Vegas by Tuesday, January 6th to take advantage of all the CES press conferences and events.

About CEA:

The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the consumer technology industry through technology policy, events, research, promotion and the fostering of business and strategic relationships.

CEA represents more than 1,000 corporate members involved in the design, development, manufacturing, distribution and integration of audio, video, mobile electronics, wireless and landline communications, information technology, home networking, multimedia and accessory products, as well as related services that are sold through consumer channels.

Combined, CEA's members account for more than $85 billion in annual sales. CEA's resources are available online at, the definitive source for information about the consumer electronics industry.

CEA also sponsors and manages the International CES - Defining Technology's Future. All profits from CES are reinvested into industry services, including technical training and education, industry promotion, engineering standards development, market research and legislative advocacy.

7th Annual Consumer Electronics CEO Summit
          June 18-20, 2003, Vail, CO
CEA 2003 Summer Technology & Standards Forum
          August 4-8, 2003, Quebec, Canada
2003 CEA Industry Forum
          October 12-15, 2003, Carlsbad, CA
2003 Fall Electronic House Expo (EHX)
          November 11-13, 2003, Long Beach, Calif.
2004 International CES - Defining Technology's Future
          January 8-11, 2004, Las Vegas, NV


Consumer Electronics Show
Lisa Fasold, 703/907-7669
Brad Jones, 703/907-7060


Consumer Electronics Show
Lisa Fasold, 703/907-7669
Brad Jones, 703/907-7060