Craft a Winning Product Launch Press Release
Learn best practices to write compelling product launch press releases—and view curated real-world examples published by Business Wire clients.
Create a High-Impact Product Launch Press Release
Below you'll find practical, actionable tips to help you structure and craft your press release. After reviewing these tips, view our regularly updated list of real-world examples of product launches published on Business Wire, so you have concrete, successful reference points at your fingertips. (573 characters – keep as is with Rich Text – prefer this – or trim to 400 characters)
Tips for How to Write a Great Product Launch Press Release
Launching a new product is an exciting moment, and a well-crafted press release can help you capture that energy while maximizing media coverage.
Clear and Compelling Headlines
Clear and Compelling Headlines
Keep it concise and informative. Clearly state what the product is and why it matters.
Strong Opening Paragraph
Strong Opening Paragraph
Answer who, what, when, where, and why within the first few sentences.
Include Key Product Benefits
Include Key Product Benefits
Focus on how your product solves a problem or meets a market need.
Use Quotable Quotes
Use Quotable Quotes
Include engaging quotes from executives or product managers to add authority and personality.
Multimedia Integration
Multimedia Integration
Embed photos, videos, or infographics to increase engagement and provide visual context.
Clear Call-to-Action
Clear Call-to-Action
Direct readers clearly toward your desired outcome (visit your website, request a demo, etc.).
