Sports Licensing News

CAMARILLO, Calif.--(BUSINESS WIRE)--Newton Golf Company (NASDAQ: NWTG), a technology-forward golf equipment innovator applying physics-driven engineering to golf performance, has entered into an exclusive distribution agreement with VC Inc. (VOICE CADDIE), a leading provider of golf rangefinders and GPS devices based in the Republic of Korea, for wholesale and retail distribution in South Korea. “Newton Golf’s science-based shaft engineering, designed to enhance golfer performance, closely alig...

LOS ANGELES--(BUSINESS WIRE)--LA GALAXY AND DELLA PARTNER TO BRING SMART HOME COMFORT SOLUTIONS TO FANS ACROSS SOUTHERN CALIFORNIA...

TORONTO--(BUSINESS WIRE)--Corpay, Inc.* (NYSE: CPAY), a global leader in corporate payments, today announced that its Cross-Border business has entered into a multi-year agreement to extend its successful and exclusive collaboration with LIV Golf, as its Official Corporate Foreign Exchange (FX) Provider. Since 2024, Corpay Cross-Border has delivered a range of corporate foreign exchange payment solutions to LIV Golf. With this multi-year extension, the League will continue to benefit from Corpa...

SYDNEY--(BUSINESS WIRE)--Corpay, Inc.* (NYSE: CPAY), a global leader in corporate payments, today announced that its Cross-Border business has entered into a multi-year agreement to extend their successful and exclusive collaboration with Rugby Australia, as their Official Foreign Exchange (FX) Payments Partner. As part of this extension, Corpay Cross-Border will continue to act as an Official Partner of both the Men’s Australian National Rugby Union Team, the Wallabies, and the Women’s Austral...

LIVINGSTON, N.J.--(BUSINESS WIRE)--CoreWeave, Inc. (Nasdaq: CRWV), The Essential Cloud for AI™, today debuted its first integrated brand campaign, “Ready for Anything, Ready for AI.” Featuring Chance the Rapper, the campaign marks a new brand vision centered on empowering pioneers investing in AI to push boundaries and accelerate breakthroughs in AI innovation. As the AI industry shifts from experimentation to large-scale production, CoreWeave’s new campaign highlights the company’s unique posi...

NEW YORK--(BUSINESS WIRE)--KKR & Co. Inc., a leading global investment firm, today announced that it has entered into a definitive agreement to acquire Arctos Partners (“Arctos”), a premier institutional investor in professional sports franchise stakes and a leader in asset management solutions for sponsors. The transaction is valued at $1.4 billion in initial consideration, including equity subject to vesting through 2033, plus up to an additional $550 million in future equity tied to both...

BOSTON--(BUSINESS WIRE)--In 2025, companies across industries faced mounting regulatory complexity, rapid technological change, and mounting pressure to move faster with leaner teams. Against that backdrop, Outside General Counsel LLP (“OGC”) saw significant growth in demand for its in-house-minded legal model, which indicates the broader shift in how organizations access experienced legal support. Throughout the year, clients turned to OGC not as an alternative to traditional law firms, but as...

SAN FRANCISCO--(BUSINESS WIRE)--The Super Bowl is about big moments. Samsara is about making big moments happen. Samsara Inc. ("Samsara") (NYSE: IOT), the pioneer of the Connected Operations® Platform, today announced it will debut a Super Bowl LX commercial featuring Jesse Love, the defending 2025 NASCAR O'Reilly Auto Parts Series Champion. It centers on a simple idea: elite performance is a team sport. The commercial, which will air February 8, 2026, is built on the premise that “even champio...

NEW YORK--(BUSINESS WIRE)--TKO Group Holdings, Inc. (“TKO” or the “Company”) (NYSE: TKO), a premium sports and entertainment company, announced that its President and Chief Operating Officer, Mark Shapiro, will participate in the Morgan Stanley Technology, Media & Telecom Conference on March 2, 2026 at 11:30 a.m. ET (8:30 a.m. PT) in San Francisco, CA. A link to the live session, as well as a replay available for at least 30 days, will be accessible on the company’s investor relations websi...

MILAN--(BUSINESS WIRE)--Corona Cero today unveiled its global roster of brand ambassadors who will champion TIME CERO, the brand’s new initiative created in partnership with the IOC and Athlete365, throughout the Olympic Winter Games. Together, Team Corona Cero will bring the brand’s “For Every Golden Moment” global platform to life, reminding people that meaningful golden moments can happen anytime, anywhere, or in any season. Central to Corona Cero’s commitment as a Worldwide Olympic Partner,...