Olympics News

NEW YORK--(BUSINESS WIRE)--Ralph Lauren today unveiled Team USA’s Opening and Closing Ceremony Parade uniforms for the Olympic and Paralympic Winter Games Milano Cortina 2026....

NEW YORK--(BUSINESS WIRE)--Today, The Spun proudly unveils its inaugural Then & Now magazine issue, a commemorative edition exploring some of the most defining athletes, storylines and historic moments in sports. The first issue features in-depth interviews, original reporting, archival photography and long-form storytelling that examine the evolution of iconic teams, athletes and events. Readers will find contributions from award-winning journalists and veteran sports reporters, including...

MOUNTAIN VIEW, Calif. & LOS ANGELES--(BUSINESS WIRE)--Intuit announced sponsorship of the 2028 Olympic and Paralympic Games in Los Angeles as a Founding Partner....

ST. PAUL, Minn.--(BUSINESS WIRE)--UNRL, a premium athletic and lifestyle brand based in St. Paul, Minn., has signed on as a Platinum Partner of the 2026 Special Olympics USA Games, taking place in Minnesota June 20-26, 2026. As part of the partnership, UNRL will produce and donate the official apparel for thousands of officials, medical staff, and volunteers, creating gear that combines performance, comfort and style to reflect the energy and pride of the Games. Inspired by the brand’s philosop...

VANCOUVER, British Columbia--(BUSINESS WIRE)--Today, lululemon (NASDAQ:LULU), in partnership with the Canadian Olympic Committee (COC) and Canadian Paralympic Committee (CPC), revealed its new athlete kit for Team Canada ahead of the Milano Cortina 2026 Olympic and Paralympic Winter Games. This marks lululemon’s third Games as Official Outfitter of Team Canada in a multi-year partnership with the COC and CPC. “In collaboration with Canada’s top athletes, we’ve applied insights and learnings fro...

DENVER--(BUSINESS WIRE)--Ahead of the 2026 Winter Olympics and Paralympics, SafeSport releases “Protect the Dream," a PSA on safeguarding every moment for every athlete....

LOS ANGELES--(BUSINESS WIRE)--PlayLA Winter 2026 sports registration now open! Affordable leagues & clinics for ages 3–17. Sign up at LAParks.org or on the LA Parks app....

BELLEVUE, Wash.--(BUSINESS WIRE)--PCM Encore, a technology-forward, independent fiduciary financial advisor providing comprehensive private wealth management services to individuals, trusts, and family offices, is proud to announce its official title sponsorship of the United States Ski Mountaineering Association (“USA Skimo”) in the lead up to the International Ski Mountaineering Federation’s Ski Mountaineering World Cup and the team’s upcoming Olympic campaign. This partnership comes at a piv...

MILAN--(BUSINESS WIRE)--As the 100-day countdown to the Olympic Winter Games continues, and in a year the global Corona brand is celebrating its 100th anniversary, Corona Cero is officially set to bring golden moments to the slopes of Milano Cortina 2026. As the first no-alcohol beer sponsor of the Winter Olympics, the brand is revving up its “For Every Golden Moment” global platform to invite consumers to celebrate every golden moment any time, any season. What began at the Olympic Games Paris...

No-Headquarters/BOZEMAN, Mont.--(BUSINESS WIRE)--Snowflake (NYSE: SNOW), the AI Data Cloud company, today announced a partnership as the Official Data Cloud Provider for the USA Bobsled/Skeleton (USABS) team. This partnership will link a world-class data and AI platform with an elite team dedicated to building upon its legacy of Olympic medals. With Snowflake, USABS gains a crucial competitive advantage as the team heads toward the Olympic and Paralympic Winter Games Milano Cortina 2026. “Grit,...