Baby Boomers News

LOS ANGELES--(BUSINESS WIRE)--As renting becomes a longer-term reality for more households, what renters want from the experience is diverging by generation. New research from Rently, the resident lifecycle management platform designed for single-family and multifamily operators, shows younger renters place the most weight on speed, ease and flexibility, while older renters are more likely to prioritize predictability, stability and support. The results point to a market shaped by different lif...

NEW YORK--(BUSINESS WIRE)--Frictionless payments are rewiring consumer spending habits, according to new research from NMI®, a global leader in embedded payments infrastructure. In its “Psychology of Payments” survey of 1,000 U.S. adults, half (50%) say they shop more frequently when payments feel seamless, while an equal share (50%) admit they abandon carts when the checkout process feels complicated or frustrating. Frictionless payments fuel higher conversions and average order value (AOV) NM...

WARREN, N.J.--(BUSINESS WIRE)--A new ancillary study published in Nature Medicine shows that Centrum Silver may slow biological aging markers. The findings come from an analysis of data from a randomized clinical trial, the COcoa Supplement and Multivitamin Outcomes Study (COSMOS), designed to evaluate how daily multivitamin use may influence biological aging over time. Biological aging refers to how well the body is functioning at a cellular level and may add important information about health...

WASHINGTON--(BUSINESS WIRE)--New Clutch research finds that 71% of consumers have encountered a scam or attempted scam while shopping online, underscoring how common deceptive tactics have become in digital commerce. Nearly all consumers (92%) say they are concerned about the influence online scams have on their purchasing decisions, signaling a widespread shift toward more cautious buying behavior. Most Consumers Have Been Scammed, Many Recently More than half of consumers (56%) say they have...

WAYLAND, Mass.--(BUSINESS WIRE)--Eastern Massachusetts Senior Softball (EMASS) is opening its annual registration campaign for men and women softball players age 50 and older....

NEW YORK--(BUSINESS WIRE)--EDO, the TV outcomes company, today released its annual ranking of all national Super Bowl LX ads, showcasing brands like Ai.com, Universal Pictures, and Lay’s in the lead with the most engaging spots of the night. For over a decade, EDO has scored every Super Bowl ad from pre-kick to post-game based on how effective each spot is at driving consumer behaviors — such as website visits and brand searches — immediately after the ads airing. “This year’s Super Bowl contin...

COLUMBUS, Ohio--(BUSINESS WIRE)--Del Webb, the nation’s leading builder of active-adult communities, has officially broken ground on the Welcome Centers and model parks in two resort-style communities in the Columbus market. The ceremonial events at Del Webb Maygrass in Plain City and Del Webb Explore at Northstar in Sunbury mark a major milestone in the brand’s Midwest expansion, bringing world-class amenities, once associated primarily with Sunbelt locations, to Central Ohio homebuyers. “The...

SUNNYVALE, Calif. & ATLANTA--(BUSINESS WIRE)--New research reveals that generational conflict inside businesses is quietly draining productivity on a massive scale, costing U.S. employers an estimated $56 billion per year. The findings are based on a survey of 2,000 U.S. employees in revenue-generating roles across multiple industries, conducted by Clari + Salesloft in partnership with independent research firm Workplace Intelligence. The results show that clashes over technology adoption, comm...

SEATTLE--(BUSINESS WIRE)--More than one-quarter (27.1%) of Gen Zers nationwide owned their home in 2025—up from 26.1% a year earlier—according to a new report from Redfin, the real estate brokerage powered by Rocket. Millennials also eked out a gain in their homeownership rate, to 55.4% from 54.9% a year earlier; it’s natural that millennials’ gain is smaller than that of Gen Z because they’re older and have had more time to buy homes. For older generations, homeownership is holding steady at a...

PITTSBURGH--(BUSINESS WIRE)--Smith Micro Software, Inc. (Nasdaq: SMSI) today announced the official launch of its SafePath OS™ for Senior Phone. A carrier-grade software solution designed to meet the unique needs of older adults, SafePath OS for Senior Phone also delivers a significant value proposition to mobile network operators around the world. “We developed SafePath OS for Senior Phone to empower independence while offering safety and connectivity for seniors,” said Bill Smith, President,...