Baby Boomers News

Discover the latest press releases related to Baby Boomer consumer trends, providing valuable insights into market behaviors, generational influences, and factors shaping purchasing decisions. Stay informed on how businesses are catering to this influential demographic.

Apr 2, 2026 at 8:00 AM

Visa Defines the Next Era of Commerce: When AI Becomes the Customer

SAN FRANCISCO--(BUSINESS WIRE)--A majority of business leaders are preparing for a world where artificial intelligence doesn’t just assist commerce, it participates in it. New research from Visa (NYSE:V) underscores how quickly that shift is gaining momentum. The Visa Business-to-AI (B2AI) Report, conducted in conjunction with Morning Consult, highlights how AI is already influencing demand. Nearly 40% of Americans have made a purchase they normally would not have considered as a result of usin...
Mar 31, 2026 at 2:48 PM

Gen Z Most Likely to Believe Revival Is Coming to America, New Data Shows

BOULDER, Colo.--(BUSINESS WIRE)--A growing share of Americans believe a spiritual revival is coming, according to new research released today by Barna Group and Gloo as part of the 2026 State of the Church initiative. In a survey conducted in February 2026, nearly 3 in 10 U.S. adults (29%) say a spiritual revival could be coming, with Gen Z the most likely of any generation to anticipate such a movement (38%). Researchers note that the belief that spiritual change is possible signals a meaningf...
Mar 31, 2026 at 9:00 AM

6 in 10 Americans Struggle to Make and Act on Financial Decisions, New Corebridge Financial Study Finds

HOUSTON--(BUSINESS WIRE)--Only 40% of Americans are extremely or very confident in their ability to make and execute financial decisions according to a new Corebridge Financial survey. However, the survey also revealed that those with greater financial skills are more confident decision makers, less financially stressed, and have more saved for retirement. Financial Knowledge Builds Confidence and Reduces Stress Nearly two-thirds (62%) of Americans are financial beginners1, rating their overall...
Mar 31, 2026 at 8:04 AM

Nearly 80% of Americans use AI Tools but Most Still Want Humans Making Financial Decisions, TD Survey Finds

MOUNT LAUREL, N.J.--(BUSINESS WIRE)--Artificial intelligence (AI) has reached a consumer inflection point. As AI rapidly shifts from experimentation to everyday expectation, Americans are embracing its benefits while becoming more deliberate about where – and under what conditions – they want it applied. According to TD's second annual U.S. AI Insights Report to garner insights about consumer sentiment toward artificial intelligence, more than three-fourths (78%) of Americans now report using A...
Mar 31, 2026 at 6:00 AM

Coral Secures Additional $4M to Close Canada’s $37B Women’s Health Gap

MONTREAL--(BUSINESS WIRE)--Coral Health, the category-defining virtual clinic for midlife women, today announced it raised a $4 million CAD acceleration round....
Mar 26, 2026 at 9:00 AM

WEBTOON Entertainment Announces Unified International CANVAS Platform, Helping Creators Grow Their Audience and Earnings

LOS ANGELES--(BUSINESS WIRE)--WEBTOON Entertainment Inc. (Nasdaq: WBTN), a global entertainment company and home to some of the world’s largest storytelling platforms, today announced a unified international CANVAS platform, bringing together WEBTOON’s regional UGC services into a single global experience for the first time. Launching in spring 2026, and with new features rolling out throughout the year, CANVAS will support global distribution across seven languages — English, Spanish, French,...
Mar 26, 2026 at 7:00 AM

Nearly One in Three Gen Z Adults Report Not Filing Taxes as Digital Divide Widens Across Generations, ACI Worldwide Survey Finds

OMAHA, Neb.--(BUSINESS WIRE)--ACI Worldwide (NASDAQ: ACIW), an original innovator in global payments technology, today released its third annual ACI Speedpay Tax Payment Trends report, a nationally representative survey of 1,198 US adults conducted in partnership with YouGov. Nearly one in three Gen Z adults (30%) say they do not file a federal tax return, and another 30% are unsure whether they will file at all. While digital tax filing and payments are now the default for most Americans, how...
Mar 23, 2026 at 9:41 AM

RTB House Report Reveals The New Reality of Buying: “Research-Heavy” Consumers Are Rewriting the Path to Purchase

NEW YORK--(BUSINESS WIRE)--New consumer research from RTB House reveals the research habits of different generations of American shoppers....
Mar 18, 2026 at 8:00 AM

FinTech Brands Disrupt DIY Investor Landscape, JD Power Finds

TROY, Mich.--(BUSINESS WIRE)--JD Power: FinTech Brands Disrupt DIY Investor Landscape...
Mar 17, 2026 at 9:37 AM

63% of Gen Z Say Speed and Ease Matter Most in the Renting Experience, New Rently Survey Finds

LOS ANGELES--(BUSINESS WIRE)--As renting becomes a longer-term reality for more households, what renters want from the experience is diverging by generation. New research from Rently, the resident lifecycle management platform designed for single-family and multifamily operators, shows younger renters place the most weight on speed, ease and flexibility, while older renters are more likely to prioritize predictability, stability and support. The results point to a market shaped by different lif...
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