Baby Boomers News

Discover the latest press releases related to Baby Boomer consumer trends, providing valuable insights into market behaviors, generational influences, and factors shaping purchasing decisions. Stay informed on how businesses are catering to this influential demographic.

Dec 4, 2025 at 12:00 PM

Tonal’s 2025 State of Strength Report Reveals Shorter Workouts, Smarter Training, and a Major Shift Toward Longevity

SAN FRANCISCO--(BUSINESS WIRE)--Tonal, the pioneer of the world’s smartest strength training system and home to the largest strength dataset in the world, today released its 2025 State of Strength Report, revealing how fitness trends are shifting toward shorter, smarter, and more personalized routines that support long-term health. Drawing on data from 32,000* members and survey responses from 700 participants, the report highlights the most significant shifts in how Americans train, recover, a...
Dec 3, 2025 at 7:03 AM

95 Per Cent of Canadians Avoiding Travel to the U.S. Still Plan to Travel Elsewhere, With Nearly Half Using AI to Manage Rising Costs

TORONTO--(BUSINESS WIRE)--The 2026 Blue Cross® Travel Study reveals that geopolitical instability and rising costs, particularly in the United States, are significantly reshaping where and how Canadians travel. Yet despite these challenges, Canadians remain committed to exploring, with many turning to artificial intelligence (AI) to plan more cost-effective trips and make informed decisions about where and when to visit. “Canadians are not travelling less – they’re travelling smarter,” says Syl...
Nov 13, 2025 at 9:44 AM

Americans Are Spending Less on Holiday Decor, Gifts as Economic Uncertainty Ramps Up

SEATTLE--(BUSINESS WIRE)--Holiday cheer is colliding with financial fear, with 28% of Americans trimming their decorating budgets this year and 26% reining in gift spending, according to a new survey from Rocket Mortgage and Redfin, the real estate brokerage powered by Rocket. The pullback isn’t due to a lack of holiday spirit. It's a sign of the times, with many people choosing to spend cautiously amid economic uncertainty. 28% of Americans are spending less on decor this year, and 26% are red...
Nov 13, 2025 at 9:03 AM

Nearly 40% of Women Say They were Misdiagnosed During Perimenopause, National Survey Reveals

IRVING, Texas--(BUSINESS WIRE)--A new national survey finds nearly 40% of women felt misdiagnosed during perimenopause, revealing major gaps in women’s healthcare....
Nov 13, 2025 at 9:00 AM

Del Webb Announces Grand Opening of New Greater Palm Springs Community, Desert Retreat

PALM SPRINGS, Calif.--(BUSINESS WIRE)--Del Webb, the nation’s leading builder of active-adult communities for those 55 and older, today announced the grand opening of its newest community, Del Webb Desert Retreat. A Grand Opening event will take place on Saturday, November 15th from 10 AM to 2 PM. Located in the highly sought-after city of Indio, CA, Desert Retreat continues Del Webb's long and successful history in the region, offering an exclusive, resort-style living experience defined by st...
Nov 13, 2025 at 9:00 AM

Twilio’s Latest Report Highlights Conversational AI’s Rapid Adoption, Challenges, and Perception Gaps

SAN FRANCISCO--(BUSINESS WIRE)--Twilio (NYSE: TWLO), the customer engagement platform that drives real-time, personalized experiences for today’s leading brands, today released its Inside the Conversational AI Revolution report.1 Based on a global survey of 457 business leaders and 4,800 consumers across 15 countries, the report unearths major trends related to conversational AI’s adoption, perceptions, and expectations, including a finding that 99% of organizations anticipate their conversatio...
Nov 12, 2025 at 8:01 AM

Herself Health and Midi Health to Bring Comprehensive Continuum of Care to Minnesota Women in Midlife and Beyond

MINNEAPOLIS--(BUSINESS WIRE)--Herself Health, the leading healthcare company providing comprehensive primary in-person and virtual care to women as they age and mature, and Midi Health, a virtual clinic dedicated to women navigating midlife, announced a new collaboration today to deliver coordinated care for women through a hybrid model that combines virtual services with in-person primary care clinics across the Twin Cities. The strategic relationship will bring a continuum of care that addres...
Nov 11, 2025 at 8:30 AM

Qlik Survey: Family Still Rules the Kitchen, but AI Joins the Thanksgiving Table

PHILADELPHIA--(BUSINESS WIRE)--New research from Qlik reveals how Americans are using AI this Thanksgiving to prep and plan meals, as well as keep families entertained....
Nov 6, 2025 at 11:33 AM

November is National Family Caregivers Month: National Life Group Partners With Homethrive to Add Free Caregiver Support

MONTPELIER, Vt. & ADDISON, Texas--(BUSINESS WIRE)--November is National Family Caregivers Month: National Life Group partners with Homethrive to add free caregiver support for the Sandwich Generation...
Nov 6, 2025 at 9:00 AM

Most ETF Investors Can Envision Moving to ETF-Only Portfolios With Half Saying It Could Be in the Next Five Years

WESTLAKE, Texas--(BUSINESS WIRE)--Amid an expanding universe of new investing products, asset classes and strategies, ETFs are playing a dual role in investor portfolios – serving as low-cost building blocks and a flexible entry point for exposure to more specialized areas. According to Schwab Asset Management’s 2025 “ETFs and Beyond” study, most ETF investors (62%) can envision putting their entire investment portfolios into ETFs – with half (50%) saying they could be fully invested in ETFs in...
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