Stitch Fix Introduces the 41 Hawthorn Capsule Collection for Teachers

Informed directly by teacher feedback, the collection features comfortable, practical pieces designed to mix and match

SAN FRANCISCO--(BUSINESS WIRE)--Stitch Fix, the leading online personal styling service, today announced the launch of an exclusive capsule collection for teachers from 41 Hawthorn, one of Stitch Fix’s private label brands for women. The collection provides teachers with versatile, classroom-ready styles designed around their workwear needs.

In preparation for the new school year, Stitch Fix analyzed thousands of teaching-related client requests to better understand what styles teachers were looking for when getting dressed for the classroom. Nearly 65% of these requests mentioned comfort, while 57% included at least one practical requirement related to movement, coverage, stretch or pockets. In addition, more than one-third (35%) of requests asked for outfits, coordinated pieces, capsules or mix-and-match options.

“We know teachers want to look and feel their best in the classroom, and we created this collection to help them do just that,” said Amy Sullivan, Vice President of Buying and Private Brands at Stitch Fix. “As we looked at what teachers were asking of us, the feedback was clear: too often, comfortable pieces don’t feel polished enough, while professional styles aren’t designed for the realities of a busy school day. Our new 41 Hawthorn capsule collection was designed to fill that gap.”

The collection includes versatile tops, pants, skirts, outerwear and a tote designed to mix and match. Details like three-quarter-length sleeves to help prevent marker stains when writing on the whiteboard, along with practical layers for changing classroom temperatures, reflect the everyday needs teachers shared with Stitch Fix. The collection is available in sizes 0–3X, including petite.

Through September 8, Stitch Fix has also launched a special offer for verified teachers to receive $40 off their first Fix. Educators can sign up, complete their Style Quiz and verify their status through ID.me when placing their first order. To learn more, visit www.stitchfix.com/community/teachers.

About Stitch Fix, Inc.

Stitch Fix (NASDAQ: SFIX) is the leading online personal styling service that helps people discover the styles they will love that fit perfectly so they always look – and feel – their best. Few things are more personal than getting dressed, but finding clothing that fits and looks great can be a challenge. Stitch Fix solves that problem. By pairing expert Stylists with best-in-class AI and recommendation algorithms, the company leverages its assortment of exclusive and national brands to meet each client’s individual tastes and needs, making it convenient for clients to express their personal style without having to spend hours in stores or sifting through endless choices online. Stitch Fix, which was founded in 2011, is headquartered in San Francisco.