NIQ Sets Launch for Full View of Beauty Channel and Introduces Amazon 3P Measurement

New capabilities announced at C360 expand visibility across the beauty landscape

SAN ANTONIO--(BUSINESS WIRE)--NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, today announced the upcoming launch of NIQ’s Full View of Beauty Channel and introduced Amazon third-party (3P) marketplace measurement in the U.S., both set to roll out later this year. Together, these offerings mark a major step forward in delivering the most comprehensive, unified view of the global beauty category.

Beauty is one of the fastest evolving and most fragmented categories in retail, spanning mass, prestige, specialty, and digital marketplaces. As consumer journeys increasingly shift across these channels, brands and retailers need a single, integrated view of performance. By expanding coverage across retail, prestige, and digital, including the addition of Amazon 3P, NIQ’s Full View of Beauty Channel will unlock unprecedented transparency, helping clients compete more effectively in a complex and dynamic market.

Set to launch in Q4, the Full View of Beauty Channel will combine NIQ’s measurement across grocery, drug, and mass retail with leading beauty retailers including Ulta Beauty, Sephora, Sally Beauty, and other specialty and department store retailers. The offering will be further complemented by NIQ’s advanced measurement of Amazon’s first-party and third-party marketplace sales. The result will equal increased visibility across channels available, with dramatically expanded all commodity volume (ACV) visibility and measurement depth.

A critical enabler of this expanded view is NIQ’s new Amazon 3P measurement, which will provide an early view into this expanded coverage in Q3, ahead of the full solution’s launch. Amazon 3P measurement will initially focus on Health and Beauty Care, categories where the third-party marketplace plays a significant and highly consequential role. Brands will gain a consistent, high-quality view of Amazon’s third-party marketplace alongside major retail channels, enabling stronger cross-channel analysis and actionability across the broader beauty landscape. Key capabilities include:

• Integration with NIQ RMS and custom characteristics for advanced analytics
• Standard metrics including volume, share, price, and temporary price reduction
• Seamless inclusion within NIQ’s broader Full View of Beauty ecosystem

These announcements build on NIQ’s recently unveiled strategic data sharing collaboration with Ulta Beauty, a foundational component of the Full View of Beauty Channel, further strengthening NIQ’s ability to deliver a single integrated view across the full beauty ecosystem.

“We are at a pivotal moment in beauty, where growth is being driven by a broader and more complex set of channels than ever before,” said Jacqueline Flam, Managing Director, Beauty & Health, NIQ. “With the launch of Full View of Beauty and the addition of Amazon’s third-party marketplace, we are delivering a 360-degree view of the category. Together, these capabilities bring transparency and precision to one of the most influential yet under-measured parts of the market.”

While Amazon 3P measurement debuts within Health and Beauty, NIQ plans to expand this capability into additional categories over time and extend the value of this breakthrough measurement beyond beauty, reinforcing NIQ’s leadership in delivering The Full View™ of consumer behavior.

FAQS

What is NIQ’s Full View of Beauty Channel?
NIQ’s Full View of Beauty Channel is a new, unified measurement solution that brings together data across mass retail, specialty, prestige, and digital commerce. It combines NIQ’s measurement across grocery, drug, and mass retail, together with leading beauty retailers including Ulta Beauty, Sephora, Sally Beauty, and other specialty and department store retailers, plus Amazon’s direct (first-party) sales and Amazon third party sales.

When will NIQ’s Full View of Beauty Channel be available?
The Full View of Beauty Channel is set to launch in Q4 of this year. It will provide expanded all commodity volume (ACV) visibility and a fully integrated view of the beauty category, enabling brands and retailers to analyze performance across channels in a single solution.

What is Amazon 3P measurement and why is it important?
Amazon 3P measurement tracks sales and performance across Amazon’s third-party marketplace, which plays a significant and growing role in categories like Health and Beauty Care. NIQ’s solution delivers item-level measurement with standard metrics such as volume, share, price, and promotion, bringing a new level of transparency and rigor to a channel that has historically been difficult to measure at scale.

How does Amazon 3P measurement fit into the Full View of Beauty Channel?
Amazon 3P measurement is a key component of the Full View of Beauty Channel, expanding visibility into digital marketplace activity. Available beginning in Q3 2026, it provides an early signal of NIQ’s broader beauty measurement capabilities, ahead of the Full View of Beauty Channel rollout in Q4 2026.

About NIQ
NielsenIQ (NYSE: NIQ) is a leading consumer intelligence company, delivering the most complete and trusted understanding of consumer buying behavior and revealing new pathways to growth. By combining an unmatched global data footprint and granular consumer and retail measurement with decades of AI modeling expertise, NIQ builds decision systems that help companies turn complex data into confident action.

With operations in more than 90 countries, NIQ covers approximately 82% of the world’s population and more than $7.4 trillion in global consumer spend. Through cloud-based platforms, advanced analytics and AI-driven insights, NIQ delivers The Full View™—helping brands and retailers understand what consumers buy, why they buy it, and what to do next.

For more information, please visit www.niq.com.

All product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

Forward Looking Statement
This press release regarding NIQ’s Full View of Beauty and Amazon 3P announcement may contain forward-looking statements regarding anticipated consumer behaviors, market trends, and industry developments. These statements reflect current expectations and projections based on available data, historical patterns, and various assumptions. Words such as “will,” “may,” “expects,” “anticipates,” “projects,” “believes,” “forecasts,” “plan,” “look ahead,” and similar expressions are intended to identify such forward-looking statements. These statements are not guarantees of future outcomes and are subject to inherent uncertainties, including changes in consumer preferences, economic conditions, technological advancements, and competitive dynamics. Actual results may differ materially from those expressed or implied in these statements. While we strive to base our insights on reliable data and sound methodologies, we undertake no obligation to update any forward-looking statements to reflect future events or circumstances, except to the extent required by applicable law.

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