Changi Airport Leads on Brand Strength; DBS Marks 14-Year Streak as Singapore’s Most Valuable Brand

New Brand Finance data shows Singapore’s top 100 brands are valued at $84.1 billion in 2026, up 7% year-on-year

• $18.6 billion: DBS remains Singapore’s top brand with an 7% brand value increase
• Changi Airport is Singapore’s strongest brand with a Brand Strength Index (BSI) score of 91.2/100
• TeleChoice International’s brand value soars 288%, making it the nation’s fastest-growing brand
• Millennium Hotels and Resorts tops Singapore’s hotel sector
• Singapore Airlines leads ESG perceptions among Singaporean respondents

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SINGAPORE--(BUSINESS WIRE)--The nation’s top 100 brands have grown by 7% to reach a combined value of USD84.1 billion, with banking, engineering, food, and real estate sectors driving growth across the brand landscape. Singapore’s leading brands continued to strengthen amid a stable economic backdrop, according to the Singapore 100 2026 report by Brand Finance, the world’s leading brand valuation consultancy.

Banking remains the most influential sector, supported by resilient balance sheets, sustained credit activity, and continued regional expansion. Engineering brands are benefiting from strong demand across aerospace, defence, and urban solutions, underpinned by robust project pipelines. Meanwhile, food and agriculture brands are gaining from favourable commodity prices and rising demand for value-added products, while real estate continues to show steady performance, supported by healthy transaction momentum and stable pricing.

DBS (brand value up 8% to USD18.6 billion) remains Singapore’s most valuable brand for the 14^th consecutive year, supported by strategic regional expansions and continued diversification. The acquisition of Citi Taiwan and a minority stake in Shenzhen Rural Commercial Bank have strengthened its market position, enhanced profitability, and reinforced its presence across key Asian markets.

Marina Bay Sands (brand value up 35% to USD8 billion) rises to second place, with growth driven by strong revenue performance and a USD1.8 billion upgrade programme that has enhanced its premium offering. These investments have strengthened its appeal to high-value travellers, positioning the brand to benefit from sustained recovery in international tourism.

OCBC Bank (brand value up 7% to USD6.8 billion) ranks third, reflecting steady growth despite intensified competition within the banking sector. Strategic moves, including increasing its stake in Great Eastern Holdings and pursuing regional expansion opportunities, continue to support its long-term growth and market relevance.

Alex Haigh, Managing Director Asia Pacific, Brand Finance, commented:

“Singapore’s brand landscape in 2026 reflects a market where consistency and adaptability go hand in hand. The results highlight a dual dynamic: established leaders continue to consolidate their positions through scale and regional expansion, while emerging players capture outsized growth by aligning with high-demand sectors. Changi Airport’s strength shows that operational excellence and customer experience remain critical differentiators while DBS’ 14-year leadership underscores the value of sustained strategic execution. The rapid rise of brands like TeleChoice International demonstrates how targeted investment and sector tailwinds can quickly reshape the competitive landscape.”

Changi Airport (brand value up 16% to USD889 million) is Singapore’s strongest brand in 2026, achieving a Brand Strength Index (BSI) score of 91.2/100 and an AAA+ rating, the highest accolade for brand strength awarded by Brand Finance. Record passenger traffic, expanded connectivity, and continued investment in service excellence have reinforced the brand’s reputation. According to Brand Finance’s market research data, Changi is not only one of Singapore’s most familiar brands but also highly preferred, trusted, and recommended by local respondents.

FairPrice (brand value down 7% to USD1.2 billion) ranks second, with a BSI score of 90.9/100 and an AAA+ rating. Its focus on affordability initiatives, including price freezes and discount programmes, has strengthened customer loyalty and trust despite moderating revenue growth.

Bank of Singapore (brand value at USD859 million) ranks third, with a BSI score of 88.9/100 and an AAA+ rating. Strong performance in wealth management, supported by client growth, new product offerings, and enhanced advisory services, has reinforced its reputation as a trusted and premium financial partner across Asia.

Telechoice International (brand value up 288% to USD52.7 million) emerges as Singapore’s fastest-growing brand in 2026. The brand’s exceptional growth has been driven by strong demand across semiconductor segments, increased sales volumes, and targeted investments in high-growth product lines, positioning the brand as an emerging force in Singapore’s technology sector.

Meanwhile, Millennium Hotels and Resorts (brand value up 25% to USD526 million) is the leading hotel brand in this year’s ranking, placing 27^th overall. MHR builds on a series of strong underlying momentum, supported by continued investment in digital innovation, personalised guest experiences, and a strengthened loyalty ecosystem through MyMillennium, alongside a growing portfolio of over 140 properties worldwide and a clear focus on sustainability and guest-centric transformation.

Other notable brands in the Singapore 100 2026 report are:

• Singtel (brand value at USD4.1 billion) – ranks sixth
• Grab (brand value up 53% to USD1.7 billion) – ranks ninth
• Olam (brand value up 38% to USD1.6 billion) – ranks 10^th

Additionally, brands such as Singapore Land (50^th), Wing Tai (69^th), Pan United (70^th), Jumbo (75^th), and Old Chang Kee (85^th) have also seen their brand value grow considerably in this year’s ranking.

The 2026 Sustainability Perceptions Index reveals which brands are perceived to have the strongest commitment to sustainability globally, the changing role of sustainability in driving demand, and the large amounts of value tied to sustainability for the world’s biggest brands.

Brand Finance research reveals that, among Singaporean respondents, Singapore Airlines has the highest sustainability efforts across each of the environmental, social, and governance pillars. Environmentally, Singapore Airlines leads through its decarbonisation strategy, including its commitment to achieve net zero carbon emissions by 2050 and investments in fuel-efficient aircraft and sustainable aviation fuel.

Other brands with strong perceptions include hoteliers Ascott and Banyan Tree for environmental sustainability, CapitaLand, Singapore Land and FairPrice on social sustainability, and DBS on governance. These brands represent the top perceived Singaporean performers in sustainability among local respondents, highlighting strong domestic recognition across all three ESG pillars.

Note to Editors

The full ranking, additional insights, charts, information about the methodology, and definitions of key terms are available in the Brand Finance Singapore 100 2026 report.

About Brand Finance

Brand Finance is the world’s leading brand valuation consultancy.