VENU CEO JW Roth Spotlighted on Schwab Network, Sharing Record Sales, $307 Million Balance Sheet Growth, and Exclusively Previewing Upcoming National Media Campaign with Troy Aikman

DENVER--(BUSINESS WIRE)--Venu Holding Corporation ("VENU" or the "Company") (NYSE American: VENU), owner, operator, and developer of premium live entertainment destinations, today announced that Chairman and CEO JW Roth appeared as the CEO Spotlight guest on Schwab Network's Opening Bell with Nicole Petallides, where he shared the company's record premium Luxe FireSuite^TM (“FireSuite”) sales, a nearly fourfold growth in total assets over 24 months, and exclusively previewed an upcoming national media campaign featuring NFL Hall of Famer and VENU^TM shareholder, Troy Aikman launching next week across major networks.

The full interview is available now on Schwab Network.

Record Sales and Balance Sheet Growth

Roth detailed that VENU has grown total assets from $83 million to over $370.5 million in just 24 months while executing across a $1.5 billion active development pipeline in Colorado, Oklahoma, and Texas. Premium FireSuite and Aikman Club sales continue to be the first inventory to sell at every VENU property. Since launching approximately 18 months ago, the company has sold more than $250 million in condo suites and is immediately bringing an additional $300+ million in new premium inventory to market, with over $1 billion in total suite inventory expected over the next three years. View the Company’s recent earnings release here.

Troy Aikman National Campaign: An Exclusive First Look on Schwab Network

In what Schwab Network's Nicole Petallides noted as an exclusive preview, Roth confirmed that Troy Aikman will serve as the national spokesperson for VENU's signature FireSuites in a major media campaign launching next week across all major networks. View more on that announcement here.

Strategic Investor Relations Appointment

Roth also spoke about the appointment of Sarah Rothschild as Senior Vice President of Strategic Finance and Investor Relations. Rothschild joins from MSG Entertainment, Sphere Entertainment, and PricewaterhouseCoopers, bringing institutional relationships specifically within the content-driven venue investment community. With Venu's venues designed to operate 365 days a year across live music and omni-content programming, Rothschild's institutional relationships within the content investment community position her to be a critical voice in telling that story at scale.

Expansion on the Horizon

Roth confirmed that following completion of the current Oklahoma, Texas, and Colorado pipeline, the Company's next development corridor is targeted to run from South Florida through the Carolinas and into Tennessee, with that phase expected to begin in 2027.

The full interview is available on Schwab Network.

Source: Venu Holding Corporation

About Venu Holding Corporation

Venu Holding Corporation ("VENU^TM") (NYSE American: VENU) is a premier owner, developer, and operator of luxury, experience-driven entertainment destinations. Founded by Colorado Springs entrepreneur J.W. Roth, VENU^TM has a portfolio of premium brands that includes Ford Amphitheater, Sunset Amphitheaters, Phil Long Music Hall, The Hall at Bourbon Brothers, Bourbon Brothers Smokehouse and Tavern, Aikman Owners Clubs, and Roth’s Sea & Steak. With venues operating and in development across Colorado, Georgia, Oklahoma, and Texas and a nationwide expansion underway, VENU^TM is setting a new standard for live entertainment.

VENU^TM has been recognized nationally by The Wall Street Journal, The New York Times, Billboard, VenuesNow, and Variety for its innovative and disruptive approach to live entertainment. Through strategic partnerships with industry leaders such as AEG Presents, NFL Hall of Famer and Founder of EIGHT Elite Light Beer, Troy Aikman, Aramark Sports + Entertainment, Tixr, Niall Horan, and Dierks Bentley. VENU^TM continues to shape the future of the entertainment landscape. For more information, visit VENU’s website, Instagram, LinkedIn, or X.

Forward Looking Statements

Certain statements in this press release constitute "forward-looking statements" within the meaning of the federal securities laws. Words such as "may," "might," "will," "should," "believe," "expect," "anticipate," "estimate," "continue," "predict," "forecast," "project," "plan," "intend" or similar expressions, or statements regarding intent, belief, or current expectations, are forward-looking statements. While Venu believes these forward-looking statements are reasonable, undue reliance should not be placed on any such forward-looking statements, which are based on information available to us on the date of this release. These forward-looking statements are based upon current estimates and assumptions and are subject to various risks and uncertainties, including without limitation those set forth in the company’s filings with the SEC, not limited to Risk Factors relating to its business contained therein. Thus, actual results could be materially different. Venu expressly disclaims any obligation to update or alter statements whether because of new information, future events or otherwise, except as required by law.

(1) Appraisal Disclosures

These appraisals used the cost basis, income, and comparable sales approaches to valuation and, after reconciliation, came to the appraised values of the properties. These approaches to valuation are commonly used approaches to value for appraisal of commercial properties, as opposed to assigning a valuation on the properties based solely on the cost basis of the properties. The total appraisal for the Colorado Springs campus includes a 5.5-acre parking lot that was later sold through a sale-leaseback transaction in November 2025 for $14 million. At the time of the original appraisal, that parcel was valued at $9.2 million. It is important to understand that the appraisal of VENU’s properties takes into account, among other factors, the valuation of the Company’s real estate and developments at a specific point in time, and the appraised value is subject to (and likely to) change at any time, whether it increases or decreases, and such changes could be caused by macro and micro factors over which we have no control. The appraisal of the property portfolio is only an estimate of its value as to the date of the appraisal and based only on the specific appraisal methodologies and should not be relied upon as a measure of its realized value or the value at which any property could be sold to a third party. Other appraisal methodologies may yield materially different appraised value. Furthermore, the appraised value of the properties differs from the values assigned to it under generally accepted accounting principles in the United Stated (“GAAP”), which require the values of the properties to be valued at their cost basis for financial presentation purposes, and therefore the appraised values represent an unaudited measure that may not represent fair value, as defined under GAAP, and such values and appraisals are not, and will not be, subject to audit or other review procedures by our outside independent accountants.

The opinions expressed in the appraisal are based on estimates and forecasts that are prospective in nature and subject to certain risks and uncertainties. Events may occur that could cause the performance of the properties to materially differ from the estimates utilized by the appraiser, such as changes in the economy, interest rates, capitalization rates, the financial strength of the live-music and entertainment industries, and the behavior of event attendees, investors, lenders, and municipalities. The Company reviews each appraisal of its properties to confirm that the information provided to the appraiser is accurately reflected in the appraisal, but it does not validate the methodologies, inputs, and professional judgment utilized by the certified appraiser.