Flashfood and Kroger Expand Partnership Across Kroger’s Entire Mid-Atlantic Division

The rollout adds Flashfood to 100+ Kroger stores in Virginia, West Virginia, Ohio and Kentucky

RICHMOND, Va.--(BUSINESS WIRE)--Flashfood, the surplus grocery platform trusted by North America’s leading grocery retailers, is now available at all 100+ Kroger stores in the Mid-Atlantic Division. Flashfood’s platform is addressing surplus food waste in Kroger stores while making fresh, affordable groceries accessible to more shoppers across the southeast.

Since launching in 16 Richmond-area Kroger stores last summer, Flashfood has helped Kroger shoppers save nearly $700,000 on fresh groceries, while keeping over 290,000 pounds of food out of landfills. This expansion comes as demand grows for new ways to stretch grocery budgets.

“From the start, our Richmond customers have embraced Flashfood,” said Kate Mora, President of Kroger Mid-Atlantic. “The expansion throughout our Mid-Atlantic division is a natural next step. This will give more shoppers the opportunity to save on groceries while ensuring less good food ends up in landfills, bringing our Zero Hunger Zero Waste commitment to life in a meaningful way."

“In a short amount of time, the impact Kroger and Flashfood have been able to accomplish for their local communities – improving access to affordable, healthy food – is something I’m incredibly proud of,” said Jordan Schenck, CEO of Flashfood. “Together, we’re building a modern, data-driven shrink management system that supports Kroger’s waste reduction goals while helping more families access the food they need.”

Health and Affordability: A Collaboration with Kroger Health

As part of a collective effort to advance Food as Medicine initiatives, Kroger Health and Flashfood are placing affordability at the center of the nutrition conversation. In a 2025 survey, 70% of Flashfood shoppers reported a healthier diet since using Flashfood. As Flashfood expands across the Mid-Atlantic Division, Kroger Health and Flashfood will offer a series of free virtual nutrition classes for Kroger shoppers. The classes will share tips for preparing easy, healthy meals on a budget and making the most of fresh ingredients found on Flashfood.

“Our team is always looking for ways to make healthier choices the easy choice for our shoppers, and Flashfood helps make those options both accessible and affordable,” said Laura Brown, Director of Nutrition for Kroger Health. “Through these nutrition classes, we hope to make healthy living more approachable while showcasing the wide variety of nutritious options available in our stores."

With this expansion, Flashfood continues to scale as a trusted grocery technology partner for major retailers across North America. Flashfood is now available in more than 2,000 grocery stores, helping shoppers save hundreds of millions of dollars on groceries while keeping millions of pounds of food out of landfills.

For more information, including a list of participating locations and to download the app, visit www.flashfood.com.

About Flashfood

Flashfood is on a mission to feed families, not landfills. The app marketplace connects shoppers with fresh produce, meat and other groceries at discounted prices. By partnering with retailers across North America, Flashfood offers shoppers nutritious staples at affordable prices, and reduces the amount of food going to landfills. To date, Flashfood has rerouted more than 145 million pounds of food from landfills while saving its shoppers more than $370 million on their groceries. Flashfood is a B-Corp certified company currently partnered with more than 2,000 stores across North America. For more information, please visit www.flashfood.com.

About Kroger’s Mid-Atlantic Division:

The Mid-Atlantic Division operates more than 100 stores in Virginia, West Virginia, Kentucky, Tennessee and Ohio. Based in Richmond, Virginia, the Mid-Atlantic Division employs about 14,000 associates. Kroger is dedicated to eliminating hunger in the communities it serves through partnerships with nine Feeding America food banks and numerous local organizations. The grocers Zero Hunger | Zero Waste efforts are aimed at ending hunger in Kroger communities and eliminating waste in stores by 2025. Kroger also supports breast cancer research, the military and their families and more than 4,000 nonprofit organizations. Last year, Kroger Mid-Atlantic donated 16.5 million meals to charity and 3,606,296 pounds of food to food bank partners.