Three-Time Super Bowl Champion Troy Aikman Named National Spokesperson for VENU's $300+ Million Luxe FireSuite™ Triple Net Portfolio

VENU's $300+ million Luxe FireSuite™ condo triple net portfolio is the company's largest real estate investment offering to date.

COLORADO SPRINGS, Colo.--(BUSINESS WIRE)--Venu Holding Corporation ("VENU" or the "Company") (NYSE American: VENU), the visionary owner, operator, and developer of premium live entertainment destinations, today announced that NFL Hall of Famer, three-time Super Bowl Champion, and Founder of EIGHT Elite Light Beer, Troy Aikman, has been named the national spokesperson for VENU's $300 million Luxe FireSuite Triple Net (NNN) real estate portfolio, launching nationwide in the coming weeks. The announcement builds on the proven demand of VENU's broader FireSuite ownership program, which has already generated more than $250 million in sales across its growing portfolio.

The announcement marks a significant expansion of Aikman's already deep ties to VENU. As a shareholder, FireSuite owner, and namesake of the exclusive Aikman Club planned across VENU's Sunset Amphitheaters in Texas and Oklahoma, Aikman has been part of the company's growth story since the early stages. His decision to step into this role is a natural extension of that commitment.

Aikman will serve as the face of VENU's nationwide FireSuite NNN offering, a structured real estate investment opportunity that gives investors direct ownership in premium suite assets across VENU's growing portfolio of multi-season amphitheaters. For Aikman, whose entrepreneurial ventures extend well beyond football, the decision reflects a genuine belief in the asset. VENU's FireSuites are absolute NNN real estate, backed by a corporate guarantee, offering an 11% cap rate, 2% annual escalations, and a 15-year lease term with zero landlord responsibilities, contract-backed passive income, and a guaranteed buyout option at year 5, 10, and 15. It is the stability of an institutional-grade net lease structure combined with the demand-driven upside of the live entertainment economy.

"I have been close to this company for a long time, as a shareholder, as a FireSuite owner, and as someone who has had the pleasure of watching J.W. and this team build something genuinely special," said Aikman. "What they have created is unlike anything else in live entertainment. As an entrepreneur, this is exactly the kind of opportunity I look for, and I am proud to be a part of it."

"Troy has been part of this from early on and watching him lean further in is one of the most validating moments we have had as a company," said J.W. Roth, Founder, Chairman, and CEO of VENU. "He has seen this from the ground up, and for him to step forward as our national spokesperson is a powerful statement about what we have built and the opportunity in front of investors."

VENU's Luxe FireSuites™ are the signature premium experience across its portfolio, offering intimate seating around a central fire pit, in-suite hospitality, and service brought directly to you, all from the best sightlines in the venue. With amphitheaters under development in Broken Arrow, Oklahoma; El Paso, Texas; McKinney, Texas; and Houston, Texas, and a long-term target of up to 40 locations nationwide, the scale of the NNN opportunity is designed to grow alongside VENU's national footprint.

Aikman joins fellow VENU shareholders Dierks Bentley and Niall Horan in backing the company's fan-founded, fan-owned, and artist-inspired vision. Together, these partnerships reflect the breadth and credibility of the community VENU has assembled built on shared conviction in a model that puts fans, artists, and investors at the center.

For additional details on Luxe FireSuite™ visit venu.live.

Source: Venu Holding Corporation

About Venu Holding Corporation

Venu Holding Corporation ("VENU") (NYSE American: VENU) is a premier owner, developer, and operator of luxury, experience-driven entertainment destinations. Founded by Colorado Springs entrepreneur J.W. Roth, VENU has a portfolio of premium brands that includes Ford Amphitheater, Sunset Amphitheaters, Phil Long Music Hall, The Hall at Bourbon Brothers, Bourbon Brothers Smokehouse and Tavern, Aikman Owners Clubs, and Roth’s Sea & Steak. With venues operating and in development across Colorado, Georgia, Oklahoma, and Texas and a nationwide expansion underway, VENU is setting a new standard for live entertainment.

VENU has been recognized nationally by The Wall Street Journal, The New York Times, Billboard, VenuesNow, and Variety for its innovative and disruptive approach to live entertainment. Through strategic partnerships with industry leaders such as AEG Presents, NFL Hall of Famer and Founder of EIGHT Elite Light Beer, Troy Aikman, Aramark Sports + Entertainment, Tixr, Niall Horan, and Dierks Bentley. VENU continues to shape the future of the entertainment landscape. For more information, visit VENU’s website, Instagram, LinkedIn, or X.

Forward Looking Statements

Certain statements in this press release constitute "forward-looking statements" within the meaning of the federal securities laws. Words such as "may," "might," "will," "should," "believe," "expect," "anticipate," "estimate," "continue," "predict," "forecast," "project," "plan," "intend" or similar expressions, or statements regarding intent, belief, or current expectations, are forward-looking statements. While Venu believes these forward-looking statements are reasonable, undue reliance should not be placed on any such forward-looking statements, which are based on information available to us on the date of this release. These forward-looking statements are based upon current estimates and assumptions and are subject to various risks and uncertainties, including without limitation those set forth in the company’s filings with the SEC, not limited to Risk Factors relating to its business contained therein. Thus, actual results could be materially different. Venu expressly disclaims any obligation to update or alter statements whether because of new information, future events or otherwise, except as required by law.