KRISPY KREME® Releases Its Sweetest Spring Doughnut Drop Yet

Four crave-worthy flavors, including new creations and fan-favorite returns, available beginning April 7 to sprinkle more joy into every spring box

CHARLOTTE, N.C.--(BUSINESS WIRE)--With spring comes sweet change, and Krispy Kreme® is keeping pace by introducing its new Spring Seasonal Collection – four doughnuts that celebrate the freshness and renewal of spring.

As the second of five seasonal drops this year, Krispy Kreme’s Spring Seasonal Collection delivers something fans love most: more choices, more flavor and more reasons to treat themselves and others. This collection features two new indulgent flavors and two returning fan-favorites, available beginning April 7 for a limited time at Krispy Kreme shops across the U.S.:

• NEW: HERSHEY’S Double Chocolate Doughnut – an Original Glazed® doughnut dipped in HERSHEY’S milk chocolate icing and topped with chocolate flavored buttercreme.
• NEW: Strawberries and Kreme™ Doughnut – an unglazed doughnut with two fillings in every bite, featuring strawberry filling and fluffy Kreme. The doughnut is dipped in bright strawberry icing and finished with swirls of vanilla-flavored icing.
• Banana Pudding Doughnut – an unglazed shell doughnut filled with banana pudding Kreme^TM, dipped in vanilla flavored icing, and topped with crushed wafer cookies and buttercreme flavored dollop.
• Original Glazed® Blueberry Cake Doughnut – back by popular demand, an Original Glazed® cake doughnut with blueberry flavor and blueberry flavored bits.

To complement the new spring doughnuts, Krispy Kreme is introducing the Cookie Blast Latte, featuring all the best parts of cookie dough, reimagined in a cup: cookie dough-flavored syrup blended with indulgent chocolate sauce, topped with whipped cream and a sprinkle of cookie crumbles for the perfect bakery-inspired finish, available hot, iced or frozen.

“We wanted this year’s Spring Seasonal Collection to feel like a fresh start – four vibrant flavors that bring a little seasonal joy to every box,” said Alison Holder, Krispy Kreme Chief Brand and Product Officer. “Spring goes by quickly, so now’s the time to try them all.”

As the Spring Seasonal doughnuts take center stage, Krispy Kreme’s Winter Seasonal Collection is saying goodbye … for now: Caramel Dulce, Chocolate Truffle, Raspberry Cheesecake and Cinnamon Sugar Cake Doughnuts will be removed to make room for the sweet new spring lineup.

Krispy Kreme’s new Spring Seasonal Collection will be available in-shop and at drive-thru, and for pickup or delivery via Krispy Kreme’s app and website. Visit www.krispykreme.com/locate/location-search to find a shop near you.

Share how you're enjoying Krispy Kreme's new Spring Seasonal Collection by using #KrispyKreme and tagging @krispykreme on social media.

About Krispy Kreme

Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in more than 40 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing digital business. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities, and the planet. Connect with Krispy Kreme Doughnuts at KrispyKreme.com and follow us on social: X, Instagram and Facebook.

Category: Brand News