Avory & Co Launches AVRY, a Foundational Equity ETF Built for Core Portfolios

MIAMI--(BUSINESS WIRE)--Avory & Co today announced the launch of AVRY, the Avory Foundational ETF, designed as a long-term core equity holding for investors seeking a forward thinking, disciplined, transparent exposure to high-quality businesses positioned for durable, secular growth.

AVRY is actively managed, non-index, and intentionally concentrated, with no benchmark or cash constraints.

The strategy allocates capital based on conviction and valuation rather than index weights or short-term market narratives. The portfolio is expected to hold approximately 20 to 30 companies that are well positioned for the future, while maintaining valuation discipline.

“We built AVRY to be a true core holding,” said Sean Emory, Founder and Chief Investment Officer of Avory & Co. “The strategy focuses on businesses that are foundational to their industries and allows us to remain flexible and valuation-aware across market cycles. We are not chasing stories. That distinction matters in today’s ETF landscape where too many investment products optimize for activity rather than durability.”

The portfolio is guided by Avory & Co’s 6 M’s framework, which evaluates companies across management quality, market opportunity, competitive positioning, margin dynamics, valuation, and margin of safety. This framework is intended to keep decision-making consistent, repeatable, and disciplined over time.

AVRY is future-focused but not thematic, and does not seek to chase trends. Instead, it emphasizes durability, disciplined valuation, and long-term compounding.

As part of its commitment to transparency, Avory & Co will provide regular investor communication, including a weekly strategy update that explains how the portfolio is positioned and how decisions align with the firm’s framework.

AVRY is now available to investors.

For more information, visit www.avoryfunds.com

About Avory & Co

Avory & Co invests forward. The investment firm focuses on building long-term high conviction portfolios through disciplined research, valuation awareness, and transparent communication. The firm emphasizes quality businesses designed to endure across market cycles.

Investors should consider the investment objectives, risks, charges, and expenses carefully before investing. For a prospectus or summary prospectus with this and other information about the Fund, please call 563.320.1688. or visit ​avoryfunds.com. Read the prospectus or summary prospectus carefully before investing.

Investments involve risk, including the loss of principal.

Past performance does not guarantee future results.

The Fund is distributed by PINE Distributors LLC. The Funds’ investment adviser is Empowered Funds, LLC, which is doing business as ETF Architect. Avory & Co. serve as the Sub-advisers to the Fund. PINE Distributors LLC is not affiliated with ETF Architect or Avory & Co.

Equity Investing Risk. An investment in the Fund involves risks similar to those of investing in any fund holding equity securities, such as market fluctuations, changes in interest rates and perceived trends in stock prices. The values of equity securities could decline generally or could underperform other investments.

Management Risk. The Fund is actively managed and may not meet its investment objective based on the Adviser’s or Sub-Adviser’s success or failure to implement investment strategies for the Fund

Non-Diversification Risk. Because the Fund is non-diversified, it may be more sensitive to economic, business, political or other changes affecting individual issuers or investments than a diversified fund, which may result in greater fluctuation in the value of the Shares and greater risk of loss.

New Fund Risk. The Fund is a recently organized investment company with no operating history. As a result, prospective investors have no track record or history on which to base their investment decision. There can be no assurance that the Fund will grow to or maintain an economically viable size.

New Sub-Adviser Risk. The Sub-Adviser has no experience with managing an ETF, which may limit the Sub-Adviser’s effectiveness.

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