Dairy Queen Serves Up Early Access to Summer Vibes with “Countdown to Summer” Collection, Featuring a New Blizzard Treat and the Return of Two Fan Favorites

Fans Can Also Enjoy a Blizzard Treat “Double Flip” BOGO $.99 App Offer in Partnership with the Savannah Bananas

MINNEAPOLIS--(BUSINESS WIRE)--For treat lovers eagerly anticipating summer, American Dairy Queen Corporation (ADQ) has fans covered with the launch of the “Countdown to Summer” Blizzard® Treat Collection. Featuring three seasonal Blizzard Treat flavors, including the new Strawberry Angel Food Cake Blizzard Treat, the collection channels warm weather vibes, transporting tastebuds to sunnier days ahead. Just in time for this new collection, DQ® is partnering with the Savannah Bananas™ to offer fans a “Double Flip” buy one, get one for $.99 Blizzard Treat digital offer. Available exclusively in the DQ app, the offer gives a nod to the iconic flip synonymous with DQ Blizzard Treats, as well as the legendary on-field fun from the Savannah Bananas.

"Coming out of winter, we know fans look forward to all things warm weather. This collection was designed to celebrate the joy and flavor of summer through nostalgic fan favorites and new innovation,” said Maria Hokanson, Executive Vice President of Marketing at American Dairy Queen Corporation (ADQ). "We also wanted to give fans something to ‘flip’ for: a BOGO $.99 digital offer that playfully nods to our classic Blizzard Treat flip – as well as our partners the Savannah Bananas who bring joy and fun to the warm weather season in every Banana Ball game.”

It’s never too early to begin celebrating the best season of the year. Beginning Monday, March 30, fans can head to their local DQ location and select their favorite flavor from the “Countdown to Summer” Collection lineup, including:

• NEW! Strawberry Angel Food Cake Blizzard Treat – Light and fluffy angel food cake pieces and real strawberries blended with our world-famous soft serve to BLIZZARD® Treat perfection and garnished with whipped topping.
• IT’S BACK! S’mores Blizzard Treat – A campfire classic returns, packed with marshmallow-filled DQ chocolate bars and graham cracker blended with our world-famous soft serve to BLIZZARD® Treat perfection.
• IT’S BACK! Cotton Candy Blizzard Treat – A fan-favorite that delivers colorful cotton candy sprinkles blended with our world-famous soft serve to BLIZZARD® Treat perfection.

Fans who visit their local DQ location between March 30 and April 26 can buy one Blizzard Treat and get another (of equal or lesser value) for just 99 cents, available in the DQ Mobile App for DQ® Rewards members.*

Visit DairyQueen.com or the DQ Mobile App for more information on the “Countdown to Summer” Collection, as well as more details on the BOGO $.99 “Double Flip” offer.

*For a limited time at participating U.S. locations. Must create a DQ® Rewards account to receive deal; deals may take 24 hours to appear. Other terms apply.

About International Dairy Queen, Inc.

International Dairy Queen, Inc. (IDQ), based in Minneapolis, Minnesota, is the parent company of American Dairy Queen Corporation and Dairy Queen Canada, Inc. Through its subsidiaries, IDQ develops, licenses, and services a system of more than 7,800 DQ restaurants in more than 20 countries. IDQ is a subsidiary of Berkshire Hathaway, Inc. For more information, visit DairyQueen.com.

IDQUS for Food, Treats & Beverages – US