HARIO Launches US-Exclusive Organic Ceremonial Matcha, Made in Japan

HARIO’s first Matcha product, featuring a master blend by Japanese tea master

EL SEGUNDO, Calif. & TOKYO--(BUSINESS WIRE)--HARIO Co., Ltd., the Japanese heatproof glass manufacturer renowned for its V60 Coffee Dripper, today announced the launch of HARIO Organic Ceremonial Matcha, a high‑quality, ceremonial‑grade organic powdered green tea made in Japan and created exclusively for the U.S. market. This is HARIO’s first product offered as Matcha itself, expanding the brand beyond coffee and complementing its established lineup of Matcha and other tea ware products. HARIO Organic Ceremonial Matcha holds the United States Department of Agriculture (USDA) Organic certification. The product is available for purchase starting March 25 on HARIO’s global website and is offered exclusively to customers and businesses in the United States.

Masterful Blending for a Clean, Smooth, and Flavorful Matcha

HARIO Organic Ceremonial Matcha is made from premium green tea leaves carefully selected and blended for HARIO by the tea master at Sugimoto Tea Company, a long‑established Japanese tea company recognized for its expertise in organic Matcha and deep roots in traditional tea production.

Sourced primarily from Kagoshima and Shizuoka Prefectures in Japan, the Matcha is made from a blend of well‑known Japanese green tea varieties including Asanoka, Yutakamidori, Yabukita, and Saemidori, each chosen for its balanced flavor, smooth character, and naturally vibrant color. Because the tea is harvested mainly in spring to capture peak freshness, it produces a smooth, ceremonial‑grade Matcha with minimal bitterness, a luminous green hue, and a naturally rich, rounded umami flavor.

“With demand for high‑quality, organic Japanese Matcha growing in the U.S., HARIO aspired to introduce a product that reflects our dedication to quality and precision while meeting the expectations of our U.S. customers,” explained Nobuyasu Shibata, CEO of HARIO USA, Inc. “We created HARIO Matcha so customers can enjoy our Matcha tools alongside a truly high‑quality, Made‑in‑Japan Matcha. Through careful sourcing from Japan’s leading tea‑growing regions and our commitment to offering products that enrich everyday life, HARIO is proud to provide an organic Matcha customers can trust for its authenticity, consistency, and everyday enjoyment.”

Product details

HARIO Organic Ceremonial Matcha is a smooth, vibrant Japanese Matcha crafted exclusively for the U.S. market to deliver a complete Made‑in‑Japan Matcha experience with HARIO’s tools.

• Retail Price: $35.00
• Net Weight: 1.05 oz (30 g)
• Certifications:
  • U.S.: USDA Organic

• Origin: Japan (Kagoshima and Shizuoka Prefectures)
• Flavor Profile: Smooth, mellow, and naturally sweet with minimal bitterness
• Ideal For: Traditional preparations such as Usucha (a common style of Japanese Matcha made with less powder and more water), lattes, and everyday Matcha enjoyment
• Purchase:
  • Individuals: Available via HARIO’s global website (https://globalhario.com/collections/tea/products/hario-organic-ceremonial-matcha)
  • Businesses: Contact HARIO USA, Inc. directly at [e-mail]

About HARIO

Founded in 1921, HARIO is a Tokyo‑based heatproof glass manufacturer and the only company in Japan with its own heatproof glass factory. Known worldwide for the iconic V60 Coffee Dripper, HARIO has expanded from laboratory glassware into coffee and tea equipment, as well as microwave‑safe cookware, kitchenware, and industrial glass components.
With nine offices across eight countries, HARIO products are distributed in more than 80 countries, bringing Japanese heatproof glass to homes, cafés, and industries around the world. https://global.hario.com/