Smart AutoCare Names John Marinacci and Charlie Erickson to Executive Leadership Team

Industry Veterans to Drive Operational Excellence, Strategic Growth, and Partner Experience

RICHARDSON, Texas--(BUSINESS WIRE)--Smart AutoCare today announced the appointments of John Marinacci as Senior Vice President of Operations and Business Strategy and Charlie Erickson as Vice President of Client Experience. In their new roles, Mr. Marinacci and Ms. Erickson will advance operational performance, deepen partner relationships, and support the continued expansion of Smart AutoCare’s agent and dealer network. Both will report to Chris Murphy, President of Smart AutoCare.

“We are pleased to welcome John and Charlie to the Smart AutoCare leadership team,” said Chris Murphy. “John has a proven ability to build scalable infrastructure and turn strategy into disciplined execution—exactly what we need as we enter our next phase of growth. Charlie brings a deep understanding of what it takes to earn and keep partner trust, and her track record of improving portfolio performance will directly benefit our agents and dealers.”

Mr. Marinacci brings more than two decades of experience building and leading organizations across complex, multi-region environments. He has designed operational frameworks that connect strategy to measurable outcomes, and has led initiatives integrating advanced analytics, AI-driven workflows, and automation tools to improve performance at scale. His background also includes entrepreneurial leadership, having founded and operated engineering firms and developed proprietary tools to streamline project management and financial operations.

Ms. Erickson brings extensive experience in client experience leadership, portfolio performance, and dealer and agent partnerships. She has managed compliance programs spanning 47 states while simultaneously improving results and reducing risk, and is known for building high-touch client relationships and transforming high-risk portfolios into more profitable partnerships. Her ability to bring clarity to complex, cross-functional environments has consistently elevated both client satisfaction and long-term retention.

About Smart AutoCare

Smart AutoCare is a leading provider of F&I products, vehicle service contracts, and ancillary protection programs, serving a nationwide network of agents and dealers. A subsidiary of The Fortegra Group, Inc., Smart AutoCare is committed to delivering innovative product solutions and exceptional partner support. For more information, visit www.smartautocare.com.