The Best Thing Ever Just Got Better: Kraft Mac & Cheese Unveils PowerMac, Offering Added Protein and Fiber with the Same Cheesiness Fans Know and Love

PowerMac joins the brand’s classic blue box lineup in two flavors, Original and White Cheddar, delivering more protein and fiber at an affordable price

PITTSBURGH & CHICAGO--(BUSINESS WIRE)--Today, Kraft Mac & Cheese introduces PowerMac, a brand-new innovation delivering 17g of protein and 6g of fiber per serving. Kraft is known for bringing two icons – macaroni & cheese – together and making them the Best Thing Ever. Now, America's #1 mac & cheese¹ is uniting the benefits consumers are seeking with the same cheesiness fans know and love. PowerMac expands the blue box lineup with added nutrition while staying true to the taste, convenience and affordability that has made Kraft Mac & Cheese a trusted household favorite for nearly 90 years.

With more than half of consumers looking to add more protein and fiber to their diets², better-for-you mac and cheese offerings continue to grow – significantly outpacing the broader mac and cheese category. However, better-for-your mac and cheese consumers are not purchasing as frequently as the rest of the category consumer. By combining the trusted convenience fans expect from Kraft Mac & Cheese with protein, fiber and more food at a more accessible price than other offerings in the category, PowerMac meets the growing demand for a better-tasting better-for-you option that buyers will reach for time and time again.

Nearly a year in the making, Kraft Mac & Cheese took a deliberate approach to entering the protein and fiber space. The brand combined PowerMac’s proprietary protein-and fiber-enriched pasta with its iconic cheese powder to meet the high standard fans expect from the #1 brand in the category. The result is a creamy, craveable mac that has the same cheese taste you know and love.

"Kraft Mac & Cheese has been setting the pace in category innovation with new flavors and formats, and we’re excited to extend that work with the introduction of PowerMac,” said Ashleigh Edmonds, Senior Director of Marketing for Kraft Mac & Cheese. “As a consumer-obsessed brand, we developed PowerMac for consumers who want more from their everyday meals without compromising on great taste. PowerMac delivers the benefits fans are craving in a way that only Kraft Mac & Cheese can; with a product that outperforms similar offerings in taste, while offering more food at a better price.”

Available in two flavors, Original and White Cheddar, PowerMac will roll out at major retailers nationwide in April 2026 for $2.99 per 7.25 oz box. It will also expand to other formats later this year, making it even more convenient for fans to enjoy PowerMac.

For more information about PowerMac and Kraft Mac & Cheese, visit https://www.kraftheinz.com/kraft-mac-and-cheese and follow the brand on Instagram @kraft_macandcheese and TikTok @maccheesebykraft.

ABOUT THE KRAFT HEINZ COMPANY

We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2025 net sales of approximately $25 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of eight consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn.

¹ IRI Total MULO+, L52 W/E 3.01.26, KHC M&C
² Mintel & KHC PODC with Culturati; Mac & Cheese Shopper Decision Hierarchy; 2024