JELL-O Revives Its 125-Year-Old Iconic Thanksgiving Molds for the First Time

The century old American table staple returns in colorful, jiggly JELL-O form - turning the most-debated Thanksgiving sides into playful crowd pleasers

PITTSBURGH & CHICAGO--(BUSINESS WIRE)--For more than a century, JELL-O molds have held a special place on America’s holiday tables, becoming one of the most recognizable traditions of the season. While Thanksgiving tables are full of love and gratitude there are always a few side dishes everyone expects - but not everyone likes. This year, JELL-O is offering a new colorful twist. Introducing the limited-edition JELL-O “No Thanks” Thanksgiving Molds: Brussels sprouts, cranberry sauce and pecan pie reimagined as playful, jiggly creations that are as fun to look at as they are to eat.

Each Thanksgiving the same familiar sides fill the table, even though several of them are more expected than enjoyed. Nearly one-third of Americans list Brussels sprouts as their least favorite Thanksgiving side, more than one quarter skip cranberry sauce, and one in five pass on pecan pie ¹. At the same time, over 60 percent say they are more likely to try dishes that look fun and believe a holiday should feel playful, not stiff. JELL-O’s “No Thanks” Thanksgiving Molds bridge both truths and give the most controversial sides a second chance when they jiggle ¹.

"Thanksgiving is all about togetherness, but we know not every side dish unites the table," said Lauren Gumbiner, Associate Marketing Director at Kraft Heinz. "With our 'No Thanks' Thanksgiving molds, we’re turning the most debated dishes into something everyone can actually say yes to - in an unmistakably JELL-O way. Thanksgiving sides may lean beige and predictable, but JELL-O adds back color in a way that feels fresh and relevant for today’s table."

JELL-O molds have appeared on American holiday tables for more than a century - from recipes like the classic Golden Glow Salad to festive fruit-filled molds brightening Thanksgiving spreads across generations ². The new “No Thanks” Thanksgiving molds build on that heritage in a modern, timely way at a moment when playful, nostalgic formats are returning to the spotlight and consumers are seeking fresh takes on familiar dishes. Whether you love Brussels sprouts or can’t stand them, this Thanksgiving, everyone can agree: it’s more fun when it jiggles.

The JELL-O “No Thanks” Thanksgiving Molds - available in Brussels Sprouts, Cranberry Sauces and Pecan Pie molds - launch November 11 exclusively on Walmart.com for $4.99 while supplies last with JELL-O included. For more information and how-to guidance, follow @jello on Instagram and TikTok.

¹ Talker Research survey conducted on behalf of JELL-O, 2025
² Fitzgerald, Mae. “The Unlikely Return of the Jello Mold.” The New York Times, 25 Nov. 2019

ABOUT THE KRAFT HEINZ COMPANY

We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let's Make Life Delicious. Consumers are at the center of everything we do. With 2024 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of eight consumer-driven product platforms. As global citizens, we're dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn.