-

Clutch Report: 90% of Businesses Use Graphic Designers as AI Reshapes Creative Work

Businesses are increasing design investment even as AI tools become part of everyday creative workflows.

WASHINGTON--(BUSINESS WIRE)--New Clutch research finds that 90% of businesses use graphic designers in some capacity, reinforcing that design remains deeply embedded in modern business strategy. At the same time, 88% of businesses report using AI design tools, showing that while automation is becoming more common, it is not replacing the need for professional creative expertise.

Businesses Are Still Investing in Graphic Design

Nearly half of businesses (47%) say they increased their graphic design budgets over the past year, while 32% say spending stayed about the same. Looking ahead, 53% expect to increase their investment in graphic design over the next 12 months.

“AI is changing workflows, but it is not eliminating the need for strategic creative work,” said Jeanette Godreau, Clutch Analyst. “Businesses still rely on designers to bring originality, judgment, and brand understanding to the work that matters most.”

Creativity and Performance Continue to Drive Demand

When hiring graphic designers, businesses rank creativity as the most important trait, with 39% naming it as their top priority. Strategic thinking (19%) and reliability (17%) follow, while speed (7%) and affordability (7%) rank far lower.

Graphic design is also closely tied to measurable outcomes. Businesses say design has the biggest impact on advertising performance (31%) and social media engagement (30%). Demand for social media content is rising fastest, with 50% of businesses reporting increased need over the past year.

AI Is Replacing Simple Tasks, Not Strategic Design Work

While AI adoption is widespread, its impact is more limited than many expect. Only 18% of businesses say AI has reduced their need for designers, while 32% say AI has replaced only simple design tasks.

This suggests that businesses are most comfortable using AI for production-level work, while brand identity, strategic direction, and higher-level creative thinking remain human-led.

The full report is available on Clutch.

About Clutch

Clutch empowers better business decisions as the leading global marketplace of B2B service providers. Business leaders rely on Clutch for in-depth, verified client reviews and to confidently evaluate partners that fit their unique goals. Clutch offers a platform for agencies to increase their visibility with buyers, strengthen their brand’s credibility, and grow their business.

Contacts

Media Contact:
Deesha Laxsav
Director, Brand Marketing
press@clutch.co

Industry:

Clutch

Release Versions
English

Contacts

Media Contact:
Deesha Laxsav
Director, Brand Marketing
press@clutch.co

More News From Clutch

Clutch Report: 71% of Consumers Encounter E-Commerce Scams While Shopping Online

WASHINGTON--(BUSINESS WIRE)--New Clutch research finds that 71% of consumers have encountered a scam or attempted scam while shopping online, underscoring how common deceptive tactics have become in digital commerce. Nearly all consumers (92%) say they are concerned about the influence online scams have on their purchasing decisions, signaling a widespread shift toward more cautious buying behavior. Most Consumers Have Been Scammed, Many Recently More than half of consumers (56%) say they have...

New Clutch and Conductor Data Reveals 87% of Content Marketers Increasing Budgets in 2026 as SEO Expands Into AI Search

WASHINGTON--(BUSINESS WIRE)--Clutch, the leading global marketplace of B2B service providers, in partnership with Conductor, today released its 2026 State of Content Report, revealing that content marketing investment is accelerating as SEO expands to include AI search and large language model visibility. Rather than pulling back in response to AI disruption, organizations are doubling down. Nearly nine in ten content marketers plan to increase budgets in 2026, and one in four now say large lan...

Clutch Report: 90% of Consumers Value Data Privacy, Only 55% Feel Secure

WASHINGTON--(BUSINESS WIRE)--Consumers say protecting their personal data is a top priority but many aren’t confident they’re doing enough. New Clutch research finds 90% of consumers say safeguarding their privacy is important, yet only 55% feel confident protecting their data online. More than half (57%) say their personal information has been compromised at least once, highlighting a growing gap between concern and confidence as cyber threats increase. Consumers Care Deeply About Privacy but...
Back to Newsroom