Yankee Stadium Partners with Sequel to Provide Feminine Hygiene Products to Fans

The first redesign of the tampon in almost 100 years kicks off another first — partnering with an MLB venue to bring high-performance personal care products to restrooms in the stadium

NEW YORK--(BUSINESS WIRE)--Sequel has announced a partnership with the New York Yankees to provide complimentary feminine hygiene products at Yankee Stadium, continuing the organization’s commitment to enhancing the fan experience through thoughtful, inclusive amenities.

The New York Yankees have long taken a comprehensive approach to evaluating the fan experience, which now includes expanding access to essential feminine care products. With approximately 1.5 million women attending games at Yankee Stadium each year, the initiative reflects the Yankees’ ongoing commitment to serve their female fan base.

Beginning this season, Sequel dispensers will be installed in women’s restrooms throughout Yankee Stadium. The dispensers will offer complimentary tampons in both regular and super absorbencies, ensuring fans have access to essential, high-quality products during games and events.

“The Yankees are excited to embark on this landmark partnership with Sequel to make feminine hygiene products available at no cost for guests at Yankee Stadium. This initiative demonstrates the Yankees’ continuing dedication to ensuring an exceptional experience for their female fans and provides Sequel the unique opportunity to engage approximately 1.5 million women with immediate access to their product,” said Cindy Kamradt, Executive Director, Stadium Planning and Special Projects New York Yankees.

This partnership marks a first within Major League Baseball, as Sequel becomes the first tampon company to establish both a commercial partnership and full product integration at an MLB venue. For Sequel, the placement at Yankee Stadium represents the brand’s most iconic venue partnership to date and underscores its focus on collaborating with culturally influential organizations.

“Partnering with one of the most iconic venues in sports furthers our mission to improve the female fan experience and provide the highest quality of product experience among top-tier venue amenities. No fan should be left without game-day protection, and Sequel ensures that no matter the time of month, fans at Yankee Stadium will be covered by the best,” said Amanda Calabrese, co-founder and CMO, Sequel.

Sequel is also partnered with D.C. United, the first tampon team sponsor in men’s professional sports, as well as the Indiana Fever, with its products complimentarily available in those venues.

For more information about Sequel, visit www.trysequel.com.
For more information about Yankee Stadium, visit www.mlb.com/yankees/ballpark.

About Sequel

Sequel is redefining a critical and stagnant category in women’s health, starting with the first reengineered tampon in almost 100 years. Founded by Stanford product designers and former high-level athletes, the FDA-cleared Sequel Spiral Tampon uses a patented helical design to help prevent leakage and support comfort on and off the field. Sequel is partnering with the best in the sports world to bring the Spiral Tampon to athletes and female fans everywhere, including Athletes Unlimited, The Indiana Fever, DC United, Audi Field, and Yankee Stadium. Sequel is backed by top investors in tech, impact, and sports, such as MaC Venture Capital, Tipt Ventures and Muse Sport.

About the New York Yankees

Founded in 1903, the New York Yankees (www.yankees.com and @yankees on social media) are the most successful and popular team in Major League Baseball history, having won 27 World Series championships and 41 American League pennants. The club plays its home games at Yankee Stadium, which is one of New York City’s most-frequented tourist destinations and a Tripadvisor Travelers’ Choice Award winner again in 2025. The venue is also home to numerous non-baseball events, including college football’s Bad Boy Mowers Pinstripe Bowl. As a result of their on-field accomplishments and iconic interlocking “NY” logo, the Yankees are among the most recognizable brands in the world.