Roku Adds Apple TV to Premium Subscriptions

Roku customers in the U.S. can now subscribe to Apple TV on The Roku Channel

SAN JOSE, Calif.--(BUSINESS WIRE)--Today, Roku (NASDAQ: ROKU), the #1 TV streaming platform in the U.S.*, announced the launch of Apple TV on The Roku Channel in the U.S. Using their Roku account, customers can now subscribe to Apple TV through Premium Subscriptions on The Roku Channel to access Apple TV’s premium, compelling drama and comedy series, feature films, groundbreaking documentaries, live sports, and kids and family entertainment in one seamless experience.

“The addition of Apple TV to Premium Subscriptions on The Roku Channel is a win for all – our viewers, our platform experience, and our partners at Apple,” said Gil Fuchsberg, President of Subscriptions, Partnerships & Corporate Development at Roku. “Through the scale and power of Roku’s platform, we’re able to drive viewer engagement and discovery of premium services like Apple TV while increasing choice and flexibility in how viewers access great subscription content. We’re excited to keep expanding the Premium Subscription options for our viewers with more content partners, new collaborations, and compelling promotions.”

Apple TV offers thousands of hours of exclusive Apple Originals with new releases weekly and no ads. Subscribers can also watch all of Formula 1® in the U.S., MLS, and Friday Night Baseball live. Apple TV launched in November 2019 as the first global all-original streaming service and offers award-winning series including “Pluribus,” “Shrinking,” “Severance,” “The Studio,” “Monarch: Legacy of Monsters,” “Hijack,” “Slow Horses,” the highly anticipated upcoming fourth season of “Ted Lasso,” and more. Apple TV’s expanding slate of award-winning Apple Original Films includes the Academy Award-nominated summer blockbuster “F1,” “Eternity,” and the Emmy Award-nominated hit “The Gorge,” along with highly anticipated premieres this year including “Outcome,” “The Dink,” “Mayday,” “Matchbox the Movie,” and “Way of the Warrior Kid.”

Discoverable across the Roku platform and through The Roku Channel, Premium Subscriptions allow users to seamlessly subscribe to more than 70 popular streaming services using their Roku account, without needing to create additional logins or passwords. Premium Subscriptions customers can easily access and stream their entertainment with a single login on their Roku device, the Roku mobile app, or the web, and have the added flexibility to add or cancel services at any time – all directly on their Roku device, or by visiting my.roku.com.

Roku customers can sign up for Apple TV on The Roku Channel for $12.99 per month or $99 per year in the U.S. Eligible customers can also take advantage of a 7-day free trial. Sign-up is supported on Roku devices or by visiting go.roku.com/appletv.

*By hours streamed, Hypothesis Group, December 2025

About Roku, Inc.

Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku-made TVs, Roku TV™ models, Roku streaming players, and TV-related audio devices are available in various countries around the world through direct retail sales and/or licensing arrangements with TV OEM brands. Roku Smart Home products are sold exclusively in the United States. Roku also operates The Roku Channel, the home of free and premium entertainment with exclusive access to Roku Originals, and the #2 app on our platform in the U.S. by streaming hours. The Roku Channel is available in the United States, Canada, Mexico, and the United Kingdom. Roku is headquartered in San Jose, Calif., U.S.A.

About The Roku Channel

Launched in 2017, The Roku Channel is the home of free ad-supported streaming television on Roku, and features a diverse lineup of more than 80,000 on-demand movies and programs, more than 500 live linear television channels, and Premium Subscription offerings in the U.S. It licenses and distributes content from more than 250 partners and features a growing library of Roku Originals. It is the #2 app on the Roku platform in the U.S. by streaming hours.