ScrollSticks: bibigo™ Creates Chopsticks that Let You Eat and Scroll at the Same Time

America’s #1 Korean food brand introduces dual-ended chopsticks designed for eating with one side and scrolling with the other.

BLOOMINGTON, Minn.--(BUSINESS WIRE)--bibigo™, the brand behind America’s favorite TikTok dumplings, has just announced the launch of a chopstick made for the digital age. Following its online success, the brand is giving fans a new way to continue to enjoy their go-to snack by creating ScrollSticks: limited-edition, custom-made chopsticks with touchscreen tips. By evolving the traditional metal Korean chopsticks to fit the habits of foodies who are chronically online, ScrollSticks allow users to binge bibigo’s viral dumplings and their favorite content, providing a seamless and mess-free experience.

Catering to the Current Era of Social Snacking

With scrolling while snacking now considered the new normal, bibigo aimed to discover exactly how universal the habit has become. The brand went as far as enlisting the research firm Angus Reid to decode the habits of today’s multitaskers. The findings confirmed that for most people, eating and scrolling now go hand in hand. In fact, the survey unveiled that almost all Americans (96%) have used their phone while eating, and 66% of Americans use their phones often while eating at least one of their daily meals. The study also highlighted the daily struggle of the modern multitasker, with nearly three in four people dealing with frustrations while scrolling and eating, including:

• The Mess: 41% are frustrated by getting their hands or phones dirty
• The Comfort: 30% struggle to hold their phone comfortably while eating
• The Screen: 28% face the challenge of keeping their screen clean

Those findings inspired the dumpling brand to find a new way to cater to fans in search of content and food enjoyment.

“We aren’t afraid to get a little unconventional to support our loyal customers,” says Federico Arreola Carrazco, Vice President of Marketing for bibigo. “We know our fans love binging content while enjoying our dumplings, and we want to be the brand that makes that multitasking seamless. We love dreaming up these fun innovations to celebrate our online community that has helped make our dumplings a hit.”

Following the success of the bibigo Dashboard Kitchen, ScrollSticks are the latest in bibigo’s line of "food-tainment" innovations. The reinvention of the silver Korean chopsticks is another example of bibigo going all-in to treat its community, ensuring they never have to choose between a clean screen and a delicious bite.

The ScrollSticks Experience

ScrollSticks feature a dual-ended design: use one side to enjoy your bibigo dumplings and the other to tap, swipe or scroll on your phone. This simple switch helps you enjoy scrolling and eating without one action ruining the other. When finished, ScrollSticks can be washed like any other silverware. Simply unscrew the touchscreen tips and place the chopsticks in the dishwasher or the sink to clean. Full details on care and use can be found on the bibigo USA website.

bibigo is releasing a limited number of ScrollSticks, available now until February 23. Fans can enter for a chance to get their very own pair at scrollsticks.com and follow @bibigoUSA on TikTok and Instagram for the latest updates. Grab yours before this exclusive drop is gone.

About bibigo™ Brand

Founded in 2010, bibigo Korean-style foods are part of a global brand created by CJ CheilJedang (“CJ”), Korea’s No. 1 lifestyle company. With over 60 years of experience, CJ has proudly been delivering flavor to dinner tables since 1953. Our bibigo products take 5,000 years of delicious cuisine and update it for today’s modern, non-stop lifestyles. That’s why the name combines the Korean word “bibim,” from a long cultural tradition of “mixed” flavors, with the English word “go.” The brand lineup includes a full assortment of snacks and appetizers, including Mandu, the brand’s signature item. Inspired by authentic recipes, bibigo foods make the exciting tastes of Korean cuisine easily accessible with offerings that can be found at most major grocery chains. bibigo Korean-style foods are distributed throughout the U.S. by subsidiaries of Schwan’s Company. For more information, please visit www.bibigousa.com.

Social

https://www.tiktok.com/@bibigousa
www.instagram.com/bibigoUSA
www.facebook.com/bibigoUSA
www.twitter.com/bibigoUSA

These findings are from a survey conducted by bibigo from January 14th to January 16th, 2026, among a representative sample of 1,521 online adult Americans who are members of the Angus Reid Forum. The survey was conducted in English. For comparison purposes only, a probability sample of this size would carry a margin of error of +/-2.5 percentage points, 19 times out of 20.