Cascade® Launches “Clean Machine” Experiential Tour Inviting Consumers Inside the Dishwasher to See What “Clean” Really Means with Cascade Platinum Plus

New Tour Delivers a Larger-than-life Immersive Experience Proving Cascade Platinum Plus Delivers the Cleanest Dishes

CINCINNATI--(BUSINESS WIRE)--This weekend, Cascade^®, America’s #1 recommended dishwasher detergent brand*, is taking consumers inside the dishwasher with its new Cascade Clean Machine debuting at the Florida State Fair. This experiential tour is a first-of-its-kind immersive experience to unshroud the mystery of what happens inside the dishwasher when Cascade Platinum Plus gets to work.

Guests will step into a fully sensorial dishwasher installation to witness a full cycle powered by Cascade Platinum Plus—outfitted with close-up views and larger than life racks loaded with dishes, pots, pans, glassware, and utensils. This rare, first-hand look reveals the science behind how Cascade Platinum Plus ActionPacs combine the best of liquid and powdered detergents to work with the dishwasher’s technology to break-down up to 100% of grease and stuck-on food for the best clean. With 2X the cleaning power of Dawn, it blasts through stuck-on messes to leave all dishes, the machine itself and its filter sparkling clean.

“Seeing is believing,” said Angelica Matthews, Brand Vice President, North America Dish Care, Procter & Gamble. “We are thrilled to introduce the Cascade Clean Machine, which offers a unique glimpse into how Cascade Platinum Plus optimizes dishwasher performance. Our goal is to empower consumers to cook freely, knowing they can rely on their dishwasher to deliver a clean they can trust, even the messiest of dishes, cycle after cycle.”

Alongside the Cascade Clean Machine cycle, visitors can:

• Enter to win a new GE Profile dishwasher
• Play an interactive “Spin the Plate” game to win Cascade samples and merchandise
• Pose and snap a picture with the Cascade Clean Machine
• Meet Reggie the Repairman, starring in Cascade’s new TV campaign, to answer any dishwashing questions

By stepping inside the dishwasher, consumers gain a deeper understanding of how easy it is to truly achieve clean dishes, and why Cascade Platinum Plus has been the #1 trusted brand for the last 70 years, setting the standard in dishwasher performance and safety.

Following the Florida State Fair, The Cascade Clean Machine will continue to tour across the country. See fair details below and stay tuned for more information on future tour stops.

• Florida State Fair
  4800 U.S. Highway 301 N, Tampa, FL 33610
  Feb. 14-15 | 10:00 a.m. - 6:00 p.m. ET

About Cascade

In 1955, Cascade® entered the automatic dishwashing market with claims of “spotless dishes” to the four percent of households with dishwashers. The fast-moving world of household innovations was just in its beginning stages, and Cascade stayed at the forefront for the next 50 years by developing a range of automatic dishwashing products perfect for a variety of families, needs, and lifestyles. Today, with decades of experience and dishwashers in more than 60-percent of households, Cascade continues to grow, striving for immaculate dishes every time with its brilliant automatic dishwashing powders, gels, pacs, and additives. For more information, visit https://cascadeclean.com/en-us/.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.

*More dishwasher brands in North America recommend Cascade over any other automatic dishwashing detergent brand, recommendations as part of co-marketing agreements.